New formula! Concentrated matcha powder, improved for easier use. Japanese-style roasted green tea roasted at high temperatures until the leaves turn golden brown. It emits a warm aroma of caramel and roasted nuts, with a well-rounded flavor that's easy to drink, not bitter or astringent. The powder is finely ground and dissolves easily. Taste note: Smoky/citrus, Smooth, Silky, Mellow. Perfect for: Ideal for making drinks and desserts such as Hojicha Latte, Hojicha Cheesecake, Hojicha Pudding, Hojicha Cream Puffs, and Hojicha Ice Cream.