New formula! This concentrated matcha powder is now easier to use. It's a Japanese-style roasted green tea, made by roasting the leaves at high temperatures until they turn golden brown. It releases a warm, caramel and nutty aroma with a smooth, easy-to-drink flavor that's not bitter or astringent. The finely ground powder dissolves easily. Taste note: Smoky/citrus, Smooth, Silky, Mellow. Perfect for: Making drinks and desserts such as hojicha latte, hojicha cheesecake, hojicha pudding, hojicha cream puffs, and hojicha ice cream.