9 May 2020 - MATCHAZUKI

Have you ever encountered this problem at the store???

The menu has delicious flavors and is not expensive. Plus, the location is good. But why aren’t customers coming into the shop?
Delivery service is available, but customers have not yet placed an order.
Using quality raw materials imported from the source, but sales did not increase.

One thing that many people may forget to think about is the restaurant’s menu or the pictures we use to make the menu or post on social media. It is like the first window of every restaurant, affecting the customers’ purchasing decisions. Let’s see what kind of menu book design can attract more customers.

1. The words used in the menu must be exciting, such as “Handcrafted,” “Recommended,” “New Arrival,” “Signature Menu.” However, do not use too many because customers may be confused in deciding what to order. For example, in this picture, if you look at it superficially, many people may not be interested. However, if you look closely and see the word NEW in the picture, it will catch your eye and make you want to buy it immediately.

2. Tell the story of that menu. Describe the taste of the dessert, what are the ingredients of the filling, or briefly explain the ingredients. Which menu uses premium ingredients, such as green tea powder imported from Uji Kyoto, a fine tea of Japan? These words help stimulate customers’ interest because they know the origin of the delicious ingredients, which helps them want to order food a lot.

In addition to explaining with text, you can also explain with pictures, such as having a prop on the side as a Japanese teacup, showing the origin of the green tea in this tart, which is Japanese green tea and contains red beans.

3. Colors convey meaning, such as green, which conveys freshness and looks natural, so it should be used in menus that stand out for their freshness and cleanliness. Yellow conveys happiness, so it attracts customers’ attention well. Red stimulates purchases, etc.

4. Choose the highlight menu in the middle of the page because most people look at the middle first before moving their eyes to the top left and top right.

5. Set an attractive price, ending with the number 9, because it makes customers feel that the price is not too expensive (even if it is only 1 baht more).

6. Group similar menu items together to make it easier for customers to compare and decide. For example, there are many flavors of desserts in the shop, but the ones with the same green tea flavor are placed close together, separating the flavors.

7. Choose to use some graphic symbols to replace words or text for easy understanding and not too much TEXT, such as using the symbols of tea leaves, hot, cold, blended drinks instead of the text that must be specified.

8. After filling in the necessary information, don’t forget to leave some space in the image or menu to make the food in the image stand out, easy on the eyes, easy to read, so that customers can make a decision to buy more easily.

Source

https://bit.ly/2xMsTe9

Pinterest.com

https://creative.starbucks.com/voice/

https://www.misterdonut.jp/

https://www.pablo3.com/

Article from: Fuwafuwa

Everyone has probably seen green tea that is not green, known as Hojicha tea. But you may have seen tea that is also green, with different levels of intensity. Which is actually a display of flavors with different levels of flavor. What makes green tea different from other types of tea, such as red tea and oolong tea, is the “steaming” of the tea leaves, which helps to remove the green smell while stopping the oxidation process, allowing the tea leaves to retain their green color.

What is known as green tea itself can be divided into 4 main types:

1. Gyokuro (Gyokuro) is a good quality green tea leaf. The leaves are rolled into a spiral, dark green. It is grown by covering the light with a cloth to protect it from the light in the right conditions until it turns green. It is steamed, kneaded, and dried to produce a tea that is not astringent and slightly sweet. The origin of this sweet and mellow taste comes from keeping the tea leaves in the shade before harvesting. This protection from sunlight increases the beneficial theanine (which helps to relax) in the tea leaves, but reduces the catechin, which is the source of the bitter taste in the tea leaves, resulting in tea with a sweet and mellow taste. It has a fragrant smell and the color of Gyokuro tea is a bright green. It is considered a high-class green tea. It is not produced in large quantities and can be harvested in small amounts, so the price is quite expensive. It is mostly used in ceremonies.

2. Matcha (Matcha), the name that many people are most familiar with. This tea is made from Tencha (Tencha), which comes from tea leaves grown in the shade like Gyokuro tea before being carefully ground into powder with stones. It is often used in tea ceremonies because Matcha has a mellow taste. Matcha is divided into many grades, such as for making sweets, drinks, brewing in ceremonies, etc. It can be observed from the color of the matcha, the darker the matcha, the better the quality, and Matcha contains the most nutrients.

3. Sencha (Sencha) Most green tea, or more than 60% of green tea in Japan, does not need to be grown indoors. It is harvested in the first or second period of the year. Once the leaves are picked, they must go through the process of steaming, kneading, and drying, similar to Gyokuro. The taste is rather astringent. Because of the baking, this type of tea has a rather fragrant smell.

4. Bancha (Bancha) is of a lower quality than Sencha because it is harvested in the third or fourth period of the year. It is used for general drinking. It is the remaining tea leaves from the top of the tree. It is obtained from tea leaves that are harvested out of season, such as before the tea tree buds appear.

New or not of standard size, collected through various processes until becoming an affordable tea with a mild taste, yellowish-green color instead of bright green, more astringent than other types of tea, and the unique aroma of tea is not as fragrant as other types.

The deliciousness of each type of tea depends on taste, preparation method, and food eaten with tea. However, all types of green tea contain nutrients that are beneficial to the body in greater or lesser amounts, depending on the type of tea.