These 4 techniques are simple ways to increase sales without customers feeling uncomfortable having tea in the shop alone. It may be because they want peace and quiet, so they choose to come to the tea shop alone. It may be because of the chaotic social conditions that make some groups of people want peace on the weekends. Or because they are single. Or for whatever reason. But when a customer walks into the shop alone, it may cause some shops to worry because they may think that they will not make much purchase. Increasing sales from bills of this group of customers is actually not difficult. Let’s start by suggesting that you try using the following 4 techniques.
1. Recommend snacks and desserts to go with the main tea menu of the shop. During the order taking period, the trend is for the staff to offer snacks and desserts for customers to eat while waiting for their drinks or food that takes a long time to make. The menu that should be recommended should be a menu that helps enhance the taste of the drink, such as offering daifuku, a dessert that does not require cooking time. Just pick it up and serve it, saving time waiting. Eat it with hot green tea, etc. Or try to observe customer behavior. When customers are almost finished eating, come in and offer dessert and drinks. This is an easy way to increase sales per bill, especially for women.
2. Offer a great value set menu , including savory and sweet dishes and drinks. This is the easiest way to increase the purchase per bill from customers who come alone. This strategy can be used by all ages. Just choose a set menu that covers everything, or just add 10-50 baht and get another menu to eat with it. This will make customers feel complete, finished, and save money in one set. Therefore, offering a set menu is an interesting option because it makes customers feel it’s worth it and they are willing to pay a higher price without feeling uncomfortable. For example, instead of offering a single menu, such as iced green tea soba, add a great value set, served with green tea red bean yokan and a glass of hot tea with a few side dishes to go with the soba. I guarantee that anyone who sees it will feel that it’s worth it. Or try studying how to make customers feel that the tea at the shop is worth the price. Adding ideas can help a lot.
3. Reduce the amount to allow for a variety of orders. Because the value set may seem like a real value but is too much for some customers, especially women who are afraid of gaining weight if they eat too much. So customers choose to order a single dish instead. Therefore, no matter how much you try to sell or how delicious the menu is, they will only order one dish. An easy solution is to reduce the size of the menu, make a menu only for size S. For example, from a large piece of cake, you can make it a mini size, specify that it is size S, adjust the amount to be less, and then make a value set only for size S people. Because if you only sell a single menu for size S, some customers may feel that it is too little.
4. Have more Grab & Go products placed in front of the store so that customers who come alone can pick up and buy without feeling embarrassed. The more products that are not too expensive, look beautiful and delicious, or may have a few samplers placed, the easier it is to increase the purchase per bill. However, if the store has enough space, it may be possible to set up a display shelf as a corner for customers to stop by and buy before leaving, which will help increase the purchase per bill, at least a little.
A very important caution: Some customers who come alone may want peace in the shop and do not want the staff to push their products too much. Especially those who come alone in the bar, it is possible that they want to concentrate on thinking about work or reading a book with a nice drink. Therefore, observing customer behavior is very important in providing service to all customer groups.
Source
https://www.facebook.com/paperandtea/photos/2223036527737529/
Article from: Fuwafuwa
