These days, no matter which shop you go to, you will encounter a green tea menu, whether it is a drink or a dessert. It may be a trend that is gaining popularity in Japan. This makes many customers feel that no matter which shop they go to, it is the same, so they decide to go to the shop that is closer and more convenient instead. This affects sales that may drop.
How to create a difference for the menu in the shop The first thing that many people think of is probably a promotion, discount, exchange, giveaway, which is a way to increase sales in the short term only. Another way to help create a highlight for the shop, different from other shops is to add a unique identity to the product. Especially if it is a tea shop, many people must think of a chic cafe in Japan for sure.
Let’s take a look at 5 techniques for serving green tea menus to make them look more Japanese. It’s easy and creative, so customers can come and take photos and share them as if they were really at a cafe in Japan.
- Add Japanese ingredients. Many Japanese dishes often have Japanese ingredients.
- Red beans : Because red beans are a plant that has grown with the Japanese people from the past until the present. With the fertile terrain, red beans grow well. They can be used as an ingredient in desserts all year round. Therefore, they are the main ingredient that should be used as part of the menu at the shop, such as from green tea mousse, adding red beans as an ingredient will make it even more delicious. Or a normal green tea latte, just adding red beans will make it even more delicious than usual. Matcha Red Bean Mousse
Matcha Red Bean Mousse
Matcha Red Bean Frappe
Source: http://mykitchenoflove.wordpress.com/2012/09/01/our-anniversary-cake-matcha-and-red-bean-mousse/
http://www.facebook.com/mofcafe
- Cherry blossoms, which anyone who sees must think of Japan. During the spring season, many places like to use salted cherry blossoms as an ingredient in desserts. In Thailand, it is considered a rare ingredient. It is suitable for adding to the menu at the shop, such as hot matcha latte topped with cherry blossoms, giving a light scent of spring. Or, plain muffins are made more delicious by topping with fresh cherry blossom cream.
Sakura Matcha Latte
Sakura Muffins
Source: http://shewhoeats.blogspot.com/2010/04/sweets-over-flowers.html า https://www.marumura.com/eat-sakura-flower/
https://thecitybakery.jp/new/328/
2. Serve sweets in Japanese-style containers that make for cool photos that are unlike any other. Anyone who sees them will think they are in a cafe in Japan. A popular container is a bamboo box.
Source: https://www.amazon.com/gp/mpc/A1BANPHECDMMWA?1213213894
https://tabizine.jp/2019/03/18/244578/
3. Use colors or shapes of the cake to reflect the Japanese seasons, such as using pink as part of the cake in March, or making cookies or pancakes in the shape of leaves to celebrate the Autumn Leaves festival.
Sakura Matcha Cake
Pancakes
Source: http://www.myfudo.com/easy-desserts-recipes-cherry-blossom-matcha-layer-cake-entremet-2/
https://www.vermontcountrystore.com/maple-leaf-cakelet-pan/product/81182
4. Put sophistication into every piece of packaging. When we travel to Japan, we often see many items with beautiful packaging. If the packaging is beautiful and appealing, it will help increase the value of the product itself. It can also be organized into a set for souvenirs. Creating good packaging is not just about having a beautiful design, but it must also have a function that meets the needs of the store and customers to help create new experiences for customers. For example, ice cream shops in Japan serve ice cream with different levels of thickness on the same plate so that the color and texture of the ice cream can be clearly compared. Customers will feel more fun when eating.
Source: http://danielfooddiary.com/2019/02/07/nocturneno5/
5. Have a fortune or small activity for customers to join in the fun, creating new experiences, such as changing from regular green tea cookies to green tea fortune cookies, or serving affogato green tea that customers can pour themselves before eating, instead of pouring it for customers from the beginning.
http://www.caramelizedblog.com/blog-roll/2017/1/drip-affogato-bar.html
Even if you are a beginner at making and selling pastries or have just opened your own cafe but do not want to invest much and do not have a chef to help you create new recipes all the time, we can use the 5 simple techniques above to add value to an ordinary green tea cafe to make it unique and different from any other shop.
Article from: Fuwafuwa
