Category: Business Knowledge

For those who love green tea, especially premium green tea with original aroma and flavor, to make drinks or desserts, the menu will be even more special and inviting. However, many people may wonder if matcha powder can be used for other things besides drinks and desserts????

If you think about it, in Japan, we often see many restaurants using matcha powder in their dishes. But we may have forgotten that in Thailand, there are very few savory green tea menus for sale, even though some restaurants use matcha powder imported from Japan. Using matcha powder in your dishes is definitely not too difficult. Plus, you can experience the original green tea. You don’t have to go all the way to Japan. You can make it yourself at home. You can also add it to your savory menu at cafes. “Homemade green tea soba noodles” that don’t have to go through the complicated factory process.

ingredient :

100 grams of all-purpose flour

100 grams of buckwheat flour

Water 200 grams

1 teaspoon matcha powder

Start by mixing buckwheat flour and all-purpose flour together. Sift the flour into a mixing bowl, add matcha powder, then gradually add water little by little while mixing with your hands. Knead the dough until it absorbs the water. Knead and fluff the dough until it feels like sand.

Add water until it is about ¼ of the total water. Then add the remaining water and knead until the dough forms a ball. Use your palm to knead the dough in the middle and fold the edges of the dough over to overlap. Continue to knead the dough in this way until it is soft (it leaves an dent when pressed). Then shape the dough into a ball.

Sprinkle a little flour on a board, transfer our dough to place, use your palm to press the dough to expand, then use a rolling pin to roll the dough into a square about 0.2 mm thick, sprinkle flour all over, fold the dough to seal together, then use a knife to cut into small strips, mix the noodles with flour all over again, wrap with tissue paper, put in a sealed container or put in a plastic bag and squeeze out all the air, store in the refrigerator for about 1-2 days.

To boil noodles, place a pot of water over medium heat until it boils. Add the carefully cut soba noodles and boil for about 1 minute. Remove and soak in a bowl of cold water for 20 seconds. Remove and drain. Freshly boiled soba noodles must be eaten immediately; do not leave them for too long, as the noodles will absorb water, making them soggy and mushy.

…………………..Now that we have a method for making green tea soba noodles, let’s see what other dishes green tea soba noodles can be used for.

Start with cold green tea soba , which Japanese people often eat with wasabi, soba sauce, about 50 ml., shredded seaweed sheets, chopped Japanese onions. Some people eat it with tempura shrimp or fried tempura powder. It is popular in the summer to add freshness and cool down.

In addition to cold soba, matcha soba can also be used in many other dishes, such as:

Ginger Miso Soup With Green Tea Soba Noodles

Let’s Cook: 1 tbsp finely ground ginger + 6 cups water + ¼ cup tamarind juice, pour together in a pot, boil over low heat for about 10 minutes, then add ¼ cup miso, boil for another 3 minutes, do not let it boil too much because when serving, customers will be able to sip the soup without burning their mouths.

Serve ! In the serving bowl, there is matcha soba, 1 boiled egg, not too hard because the egg will be too dry, and grilled shiitake mushrooms & broccoli, the amount as desired. Garnish with sliced tchow mai and Japanese onion, the amount as desired. Sprinkle with a little black sesame on top.

Let’s continue with another menu:

Green Tea Sesame Soba Noodles With Stir Fried Tofu

Let’s Cook: Preheat oven to 180c. Cut tofu into 1.5cm cubes. Place on a baking sheet. Bake for 15 minutes. Then blanch green tea soba noodles and set aside. Stir-fry 1 tbsp sesame oil + 2 tsp grated ginger + ½ tsp vinegar. Stir-fry over medium heat until fragrant. Then add the baked tofu to the pan. Add 1 tbsp soy sauce + ½ tbsp wasabi + 2 tsp miso. Stir-fry until well combined. Turn off the heat.

Serve ! Place the stir-fried tofu in a bowl with the pre-boiled matcha soba noodles. Sprinkle with white sesame seeds and it’s done.

But if anyone wants to switch to using regular soba noodles but eat it with green tea sauce, try using this recipe instead.

Matcha Soba With Spicy Tofu Nuggets

Let’s Cook: Start by adding 2 tablespoons of vegetable oil over medium heat. Add in the desired amount of finely chopped onion and 3 cloves of minced garlic. Stir-fry until fragrant, then pour into a blender. Add 1 cup of water, 2 tablespoons of maple syrup, 1½ teaspoons of salt, 1 teaspoon of lime juice, 1 teaspoon of matcha powder, and ½ cup of raw cashew nuts. Blend until well blended.

Take the tofu, cut into cubes and fry in sesame oil until fragrant, the outside is slightly crispy.

Serve! Mix the green tea cream sauce with the boiled soba noodles and fried tofu. Sprinkle with chopped Japanese onions and a little white sesame seeds. Another dish is ready… Itadakimasu. Enjoy! 🙂

Source

https://foodie.sysco.com/recipes/matcha-soba-with-spicy-tofu-nuggets/

https://www.japancentre.com/en/recipes/1265-cold-green-tea-soba-noodles

shorturl.at/uIRX7

shorturl.at/mnCU2

shorturl.at/bqsxX

Article from: Fuwafuwa

In this social media era, the pictures we use to post on social media of our restaurant have a great impact on customers. The more beautiful the picture is and the more delicious it looks, the more customers will want to come in and try it. Let’s look at the technique of taking pictures that make anyone who sees it want to come in the restaurant. You have to keep in mind when taking pictures that how to take pictures to make your friends hungry. You can do this by getting close and seeing what is on this dish that is most likely to tempt the mouth. Zoom in and take the picture so that that thing is the most prominent.

1. Focus on using warm colors in taking photos. Reduce the brightness of the image a bit, but don’t reduce it too much, or the food will look dull and you won’t be able to see the details of what you’re photographing. If possible, use natural light. Try to avoid using the flash of your phone when taking photos, because it will create shadows and make the food look flat and dimensional. If there really isn’t enough light, you should use another phone to shine a light at a distance, which is better. And give importance to the shadows from natural light, because it will make the image look more realistic and interesting.

2. Take photos from the angle where we are sitting and eating, and have some action with the food. This helps add life and story to the photo. Capturing moments such as pouring milk into a tea cup, or when lifting the tea to drink, showing hands or any part of the body will make the photo look more dimensional.

3. Make the image size square. The ratio is 1:1 or Square. It is quite popular because this size of image will help us see the details of the food more clearly. Seeing it closer will make it look more delicious.

4. Try adding other elements to the picture. The image of food in the same old plate or cup may be too boring for some people. Try placing other unusual decorations next to the plate. It could be related items such as chasen, teapot while making tea, or a plant or a beautiful piece of cloth while drinking tea. This will help create a new atmosphere and make the picture look more unique.

5. Take photos directly from above to emphasize colors and shapes. By taking photos directly from above, such as from a high angle, when you have found a position to take the photo, move in as close as you can, even though some parts of the plate will be out of the frame, it will make the food and drink look more delicious. You will see all the details of the food and it will look more appetizing than taking a horizontal or 45 degree shot, which may only show some parts.

6. Find the highlight of the picture. Arrange the picture to make the menu that you want to highlight stand out clearly. Use a plain background color, such as placing it in the front or taking a picture with a special emphasis on that dish. This will make the picture not look too cluttered. Leaving some space in the picture helps increase eye comfort and makes the menu that you want to highlight more clearly visible.

7. Don’t forget to take pictures of your menu to show the atmosphere of your shop so that people who see your pictures on social media can absorb the atmosphere of your shop, beautifully decorated with delicious-looking drinks and desserts, and see how good it would be if they were actually there.

Try adjusting the style of your restaurant’s menu photography to suit the restaurant’s atmosphere and concept. This will help make the menu look even more delicious. ^^

Source

https://www.pinterest.com/pin/374713631499402090/

https://www.flickr.com

https://www.ohhowcivilized.com/matcha-latte/

http://matchaeologist.com/

https://www.notonthehighstreet.com

https://tendingthetable.com

Article from: Fuwafuwa

Tea is a beverage that is popular all over the world. With its unique taste, aroma, and nutritional benefits, drinking tea is widely popular all over the world, including England, China, Japan, and even Thailand. The way tea is served in each country is different because the appearance, presentation, and serving of tea each time require delicacy in brewing. The environment for drinking tea may need to enhance the aesthetics of drinking with plants and flowers to relieve stress from work. The shop should not allow the smell of food to interfere with the aroma of the tea. The quality of the container used for drinking tea also has a significant effect on the level of deliciousness and the impression of the drinker.

Serving in a rough and thick ceramic cup will create a very different effect when compared to the same tea served in fine porcelain, bone china or glass. Or the presentation of tea that many people may forget to think about is the presentation in three aspects: sight, smell and taste, so that the guest can experience it through the senses. Some shops therefore have different presentation styles, such as letting the customer drip the tea themselves, serving the whole teapot to make the tea set, which is another element that makes the customer’s photo look more delicious.

However, if any shop wants to serve tea in cups to customers, it is recommended to brew it fresh and hot every time and increase the enjoyment of drinking tea for customers by walking over to pour tea for customers at the table. This will allow customers to clearly experience the aroma of the tea while pouring it, better than pouring it from the back of the shop. It takes a long time to bring it to serve customers, which is a pity that the aesthetics of drinking tea are reduced.

If you still don’t have an idea about what kind of tea to serve, try to find out what style of tea your shop has.

1. Serving tea in the English style: The English love drinking black tea, which is one of the most popular teas in the world. It can be served straight from a glass, but if you want to experience the true English tea experience, you should choose the right teaware, including a teapot (Chinese or ceramic), teacups with saucers, sugar bowl, creamer, kettle, cups for discarding leftover tea or tea leaves, and snack plates.

British tea time usually starts around 4pm. If the shop wants to serve an Afternoon Tea set that serves tea with snacks, tea can be served anytime from 2pm to 5pm. Traditional afternoon tea is often served with small sandwiches, scones and a variety of pastries such as almond shortbread, cheesecake, macarons, biscuits or banana cake.

If you find a shop that wants to serve it with milk, sugar, or lemon, it is recommended to arrange them separately in the tea set so that customers can have fun and experience adding different ingredients to achieve the taste they like. However, it is not recommended to add lemon and milk at the same time because the citric acid of the lemon will cause the protein in the milk to harden into lumps. The recommended order is to pour the tea first, add sugar, and then gently place the lemon on the tea last.

In addition to Afternoon Tea, there is also High Tea, which is popularly enjoyed from around 5 pm to 9 pm. The food served with tea at this time is heavier than Afternoon Tea, such as a hot dish, bread, potatoes, vegetables, cheese, meat, stew, Welsh muffins, pies or omelettes.

If your shop is an English tea shop, then offering Afternoon Tea and High Tea as a set menu is an interesting way to attract customers.

2. Japanese style tea serving. I believe many people are already familiar with the Japanese style of serving, which emphasizes the simplicity of the design of the serving containers. The snacks that are popularly served are also small snacks called wagashi, which Japanese people like to finish eating before serving the tea. However, if a shop wants to add some Japanese style, there may be a small corner of the shop or at the counter bar that shows the traditional Japanese tea brewing ceremony using cha-chaku to scoop the tea powder, cha-sen to beat the tea powder to dissolve, and rotating the tea cup before drinking, as we often see in Japanese travel programs.

Some shops, if they are not very knowledgeable about tea culture, often play Japanese-style music or may have the sound of soft flowing water to help customers feel more relaxed.

So, how do you serve tea at your shop? Have you forgotten the important points that should not be overlooked of the tea identity? Try spending some free time, enjoy your favorite tea, you might get an idea to present tea in your own style ^^

Source

http://casatreschic.blogspot.com

http://thecharmofhome.blogspot.com

https://thestrawberrynight.tumblr.com

http://teaismycupoftea.tumblr.com

K inarino.jp

Article from: Fuwafuwa

Many people already know that Japanese people like to eat green tea with Japanese sweets, or wagashi. Although there are many other sweets that can be eaten with green tea in the tea ceremony, the sweets that are ranked as popular with people drinking tea and that Thai people know well are:

No. 1 is Daifuku, a soft and chewy mochi dessert that comes with a variety of fillings, such as green tea lava, green tea red bean, and some brands also add fruits to enhance the delicious taste. The dessert tastes sweet and is served with hot green tea, making it a perfect combination of deliciousness.

For those who want to try making their own daifuku and serve it with tea at the shop, adding a Japanese style to the menu in the shop can be done easily and can be further developed by changing the flavor of the dough to make fuku or fillings as desired.

 

 

Green tea strawberry daifuku menu

1. 100 grams of glutinous rice flour
2. 20 grams of tapioca flour (for making dusting powder)
3. 10 grams of matcha powder
4. 50 grams of granulated sugar
5. 150 ml. plain water
6. 200 grams of ready-made white bean paste + 5 grams of green tea powder
7. Strawberry

method

1. Mix glutinous rice flour, matcha powder, and sugar in a microwavable container. Gradually add water and mix until the flour is no longer lumpy and the consistency is thick.
2. Put the flour mixture in the microwave, covered with plastic wrap or in a covered container to prevent the surface from drying out. Microwave on high for 3 minutes, stirring every 1 minute. Observe the flour. If it is cooked, it will turn into a clear flour and will form into a lump.
3. Take the cooked flour and mix it with flour. Divide it into equal parts. Flatten the dough into a round sheet. Add the white bean filling mixed with green tea powder to form a single texture that wraps the strawberries. Shape it into a round ball. Mix it with flour to prevent the daifuku from sticking together. It’s done.

Normally, when serving daifuku, there will be a small stick or Kuromochi (黒文字) which symbolizes eating the dessert by cutting it into bite-sized pieces before eating. Usually, the dessert is not very big and can be cut into about 3-4 times.

Next up is sembei, a crispy rice cracker that comes in a variety of shapes, sizes, and flavors. It is usually salty (a flavor from soy sauce), but sweet flavors can also be found. Sembei are usually eaten with green tea as a snack and served to guests at home. Sembei are usually baked or grilled in the traditional way. During cooking, the sembei may be brushed with a seasoning sauce, most commonly made from soy sauce and mirin, and then wrapped in seaweed and seasoned with salt. Sembei are served with tea without the Kuromochi sticks like daifuku, and it is known that it is polite to eat them with your hands.

Ranked third is Dango, a Japanese sweet made by molding sweet rice flour and boiling it. Sometimes it is eaten with sweet soy sauce, red bean paste, or green tea, or sometimes it is grilled over a low heat before being eaten with various sauces to enhance the flavor. Dango can be modified to have many flavors and is served on a stick before being grilled or topped with sauce. It is easy to pick up and eat, so it has become a popular snack for Japanese people to eat with green tea. It tastes best when eaten with Ryokucha green tea. It is said that in Japan, rice flour has been used in cooking since ancient times. Mitarashi dango comes from the air bubbles that form when filtering pure water from the Mitarashi well, which flows at the entrance of Shimogamo Shrine. In the past, Mitarashi dango were skewered with 5 dango balls per stick, with the top dango representing the head, the next 2 representing the arms, and the other 2 representing the legs. If you offer dango to the gods, it is believed that they will become the representative who will take away the bad luck instead of you.

If any shop would like to try making dango by themselves, the shop can do so. The method is similar to making bua loy in our country.

Ingredients: 250 grams of white tofu, rice flour (or mochi flour) + 200 grams of sugar.

Easy to make: First, knead the tofu and rice flour together with your hands until the dough is soft, not too soft and not too hard. Then, shape it into a ball. Boil water in a large pot until it boils and add the dango balls. Continue to boil until they float to the surface. When they float to the surface, boil for another 2-3 minutes and scoop them out and place them on a paper plate. Skewer them and eat with sauce or grill them over low heat as you like. Serve with the shop’s hot green tea. We guarantee that customers who come to the shop will feel like they have gone to Japan.

Source

https://www.pinterest.com/pin/325807354293426536/

https://moichizen.exblog.jp/13348925/

https://www.pinterest.com/pin/14707136267674817/

https://www.japancentre.com/en/recipes/1669-matcha-ganache-filled-strawberry-daifuku

Article from: Fuwafuwa

Uji City, a city famous for green tea. Many people have probably heard that the whole city is full of shops selling sweets and drinks made from green tea. Just thinking about it, you can smell the fragrant tea along the way to visit this city. In addition to being famous for its deliciousness and full of ideas for making sweets with a green tea flavor, what’s more interesting is that each shop has a variety of ideas that Thai green tea restaurant and cafe operators should apply to increase their selling points and also to make the most of the green tea powder ingredients available in the shop.

The first shop that we will introduce is Sobadokoro Nagano . This shop makes green tea soba. First, try the soba noodles without dipping them in sauce. You will feel the full aroma of green tea mixed in the noodles. When you dip them in the sauce, you will get a slightly sweet taste. Inari sushi is also special because inside is not rice but regular soba noodles mixed with green tea soba as well.

See the map at https://goo.gl/maps/TdDzEQUNB4CE8vzz5

The next shop we will introduce you to is Matcha Republic , which sells green tea drinks in unique ink bottles. There are both pearl and sakura flavors, which are packaged in bottles to create beautiful layers. Whether you buy them for yourself or as souvenirs, they are unique and stylish. You can forget about the usual matcha latte.

See the map at https://goo.gl/maps/UB6RqZceBngnw3XZ9.

Another shop that looks like a normal butcher shop but has green tea croquettes with a fragrant tea aroma. They are sweet and have a soft texture. They are even more delicious when fried fresh. They are also hard to find. If you pass by there, don’t forget to stop by and try them at Niku no Hariyoshi.

See the map at https://goo.gl/maps/zx8MdGeTdBreQbpr7.

Another interesting shop is Tako Q (蛸Q) which mixes green tea powder with flour and sauce to make green tea takoyaki and green tea gyoza, eaten with green tea powder mixed with a little salt. This is another idea that many people might not have thought of that green tea powder could be used to make snacks. And importantly, in Thailand, green tea powder is almost never used in food. This is another idea that might create a wow factor for your shop.

See the map at https://goo.gl/maps/3dQqrKTm4PJPYLwh7

For any shops that want to add new menus to their shop but don’t know which menu to add, try looking wider than using green tea to make desserts and drinks. Changing the way the green tea menu is served in the shop in the old way will create color and excitement for customers.

Source

https://tabelog.com/kyoto/A2607/A260701/26005936/

https://www.matcha-republic.com/menus

Article from: Fuwafuwa

It can be seen that in the past 2-3 years, the business of restaurants, cafes, bakeries, and various types of beverages has grown rapidly, both SMEs, franchises, and even many people who use their free time at home to go into the kitchen, mix and match things and sell them everywhere. No matter what the product is, there are always competitors, especially Japanese-style shops, whether it’s desserts, tea, or restaurants. With the number of shops increasing so much, but the number of consumers remaining the same, it’s inevitable that purchases from some shops that don’t have a distinctive identity will definitely decrease.

Marketing Collaboration or pairing of brands to do projects together, this strategy is a combination of each party’s strengths to create something new and expand the customer base. However, not every case of Marketing Collaboration will be successful, and beginners who are not very good at marketing may not know where to start.

Marketing Collaboration Techniques Start with

1. Set clear goals. You must have clear goals about what kind of customer group you want to increase and what kind of reputation you want the other brand to gain in doing joint marketing activities, such as:

“KitKat X Krispy Kreme” The KitKat chocolate that many people know has joined hands with the popular donuts to release a new Limited Edition product. Although they are both snack businesses, the collaboration between these two brands, which are famous for their delicious donuts and world-famous chocolate wafers, will definitely make snack lovers want to try it at least once.

Or Mister Donut x Calpis, a donut that many people would not have thought could be made into a yogurt drink with Calpis’s unique flavor that looks this delicious.

By pulling together the distinctive ingredients of other brands to create new products that are exciting and delicious, this will attract the customer base of both brands to buy this product.

2. The brand must be compatible and be a brand that customers and business owners like. Compatibility includes working methods, vision, image or goals , whether they go in the same direction or not. Because it will help increase the opportunity to create profits and also exchange new and interesting knowledge with partner brands .

3. We have to work together to create something that customers would never have thought of, like these two brands that don’t seem likely to collaborate. However, Kitkat in Korea still has a creative idea, joining hands with teenage cosmetics to release the KitKat Eye Shadow Palettes in Two “Flavors” series, which makes chocolates have the same colors as the palettes of the girls, helping to create a colorful atmosphere that is not boring.

4. Don’t forget to look at products in the same category . Don’t just look at each other as competitors. We can use some of the strengths of competitors’ shops to help fill in what our shop lacks, becoming good allies. Like during this time, many shops are selling their own special tea drinks. We can take each shop’s tea, which has its own unique flavor and taste, and different nationalities of tea. Some shops may use Thai tea, some shops use Chinese tea, or European tea, but they are different types of tea. It is a new product called the TEA collection, which is quite interesting.

**This image is not a collaboration, it is just an example to make it clearer.**

5. Collaboration does not always have to be between two brands or products. Creating something new from the same brand with artists or chefs from other places that are not part of the shop’s team is also considered a collaboration, such as Mister Donut x Toshi Yoroizuka (a famous Japanese patissier chef) in releasing the Mister Donut 50th anniversary Collection with the best donut menus created by national chefs in the form of donuts that are accessible to people of all ages. It is an experience for many people who want to eat delicious food at an affordable price.

Source

https://bit.ly/2YLRvyJ

https://bit.ly/2SR2WBb

https://bit.ly/2LdTWSr

https://allabout-japan.com/en/article/2508/

https://matcha-jp.com/en/9656?type=news

Article from: Fuwafuwa

Have you ever encountered this problem at the store???

• The menu has delicious flavors and is not expensive. Plus, the location is good. But why aren’t customers coming into the shop?
• Delivery service is available, but customers have not yet placed an order.
• Using quality raw materials imported from the source, but sales did not increase.

One thing that many people may forget to think about is the restaurant’s menu or the pictures we use to make the menu or post on social media. It is like the first window of every restaurant, affecting the customers’ purchasing decisions. Let’s see what kind of menu book design can attract more customers.

1. The words used in the menu must be exciting, such as “Handcrafted,” “Recommended,” “New Arrival,” “Signature Menu.” However, do not use too many because customers may be confused in deciding what to order. For example, in this picture, if you look at it superficially, many people may not be interested. However, if you look closely and see the word NEW in the picture, it will catch your eye and make you want to buy it immediately.

2. Tell the story of that menu. Describe the taste of the dessert, what are the ingredients of the filling, or briefly explain the ingredients. Which menu uses premium ingredients, such as green tea powder imported from Uji Kyoto, a fine tea of Japan? These words help stimulate customers’ interest because they know the origin of the delicious ingredients, which helps them want to order food a lot.

In addition to explaining with text, you can also explain with pictures, such as having a prop on the side as a Japanese teacup, showing the origin of the green tea in this tart, which is Japanese green tea and contains red beans.

3. Colors convey meaning, such as green, which conveys freshness and looks natural, so it should be used in menus that stand out for their freshness and cleanliness. Yellow conveys happiness, so it attracts customers’ attention well. Red stimulates purchases, etc.

4. Choose the highlight menu in the middle of the page because most people look at the middle first before moving their eyes to the top left and top right.

5. Set an attractive price, ending with the number 9, because it makes customers feel that the price is not too expensive (even if it is only 1 baht more).

6. Group similar menu items together to make it easier for customers to compare and decide. For example, there are many flavors of desserts in the shop, but the ones with the same green tea flavor are placed close together, separating the flavors.

7. Choose to use some graphic symbols to replace words or text for easy understanding and not too much TEXT, such as using the symbols of tea leaves, hot, cold, blended drinks instead of the text that must be specified.

8. After filling in the necessary information, don’t forget to leave some space in the image or menu to make the food in the image stand out, easy on the eyes, easy to read, so that customers can make a decision to buy more easily.

Source

https://bit.ly/2xMsTe9

Pinterest.com

https://creative.starbucks.com/voice/

https://www.misterdonut.jp/

https://www.pablo3.com/

Article from: Fuwafuwa

Many tea shops that use imported tea powder from Japan or use premium grades to make drinks and desserts in the shop may have the problem that the cost is high. How to set the selling price so that it doesn’t feel too expensive for customers and doesn’t make the shop lose money? 5 easy ways to help customers come to the shop more

1. Selling as a set is easier to sell. In addition to being worth it, it also helps stimulate demand to make purchasing decisions easier. For example, normally selling rice menus and desserts separately, but putting them together as a set makes the price of the two items when combined cheaper than the price of buying them separately. Customers will feel like they are eating 2 cheap menus, it is worth it, and it makes the food in the shop sell faster as well, reducing the time it takes for customers to decide on a menu.

Some restaurants may add set menus with high, medium, and low prices to make customers feel like they have options and to make it easier to see which set is worth ordering.

2. Set prices that stand out from other restaurants to attract customers. This also determines your restaurant’s positioning to be different from competitors. There are 3 main formats:

• Setting a lower selling price than competitors is a way that many entrepreneurs think will attract customers to the store easily. But in order to set a lower price than competitors, you must not forget to calculate the cost. But if it is a store that focuses on customers with low purchasing power, customers use the price criteria to decide to buy, and the store focuses on sales volume, it is a very good method.
• Set a higher selling price than competitors , especially for stores that have customers who want quality and standard service, location, decoration, service, and quality of special, unique ingredients, premium ingredients from overseas, or have a story that tells the value of that product. Setting a higher price than competitors is also possible, for example, Starbucks in Kyoto released a 20th anniversary menu at a high price of 590 yen per cup. But with the service, the special ingredients in this series, and the brand positioning, they can sell at a high price.

Or like a dessert shop in Japan that sells desserts that focus on matcha powder. In Japan, matcha dessert menus are considered to be common. The prices are not set much differently from other shops. But this shop uses the method of adding a drink service as a Drink Bar that allows customers to choose additional drinks for just a small additional fee. This makes customers feel it’s worth it and want to go to this shop more than other shops because there is a Drink Bar for them to choose their own drinks.

• Set the selling price equal to that of competitors. Your clear and outstanding strengths, whether they are ingredients, menu items, or small details of service, but if customers feel more satisfied, they will definitely decide to choose your shop. For example, a shop that sells the same green tea, but you are a shop that uses tea powder from Uji, Kyoto, a city famous for being a source of high-quality tea, will make customers feel as if they are drinking tea from Japan.

3. Have a starting menu with an affordable price that customers feel they can afford to pay to attract customers to the store first, such as selling green tea pudding, a dessert that uses few ingredients, is easy to make, and is arranged in front of the store for easy buying and selling. Because tea contains milk and cannot be stored for a long time, the price should not be set too high. When attracting customers to the store, it also creates a memory that it is a store that does not focus on selling expensive items. However, you can still make more profit by selling other menus of the store, such as a drink menu or arranging other bakery items of the store at a higher price. Or use the form of adding something special to the starting menu by paying a few baht more and buying other menus at a cheaper price.

For example, a confectionery store in Japan has a spring menu featuring chestnuts and seasonal fruits, but it is priced at 430 yen, which is quite high. Therefore, it has other menus starting at just over 200 yen, which is a way to attract customers to the store first.

However, in the current situation where the delivery system is gaining popularity , a caution is to set the selling price in the delivery system that requires additional GP payment. The cost must be calculated carefully to see if the price previously sold in the store can still be sold at the same price when transferred to the Delivery Platform. Because there is a risk that after deducting GP, there may be a loss. Selecting the menu and setting the price for the delivery system is another matter that cannot be overlooked. By standard, the cost of each menu should not exceed 30% of the selling price. But if it really has to exceed, there should be some menus in the store that cost less than 30% to average out.

Source

http://www.skylark.co.jp/jonathan/menu/dessert.html

https://matcha-jp.com

http://www.komeda.co.jp/

Article from: Fuwafuwa

Today’s restaurant business, each restaurant has its own unique identity that attracts customers. Some restaurants use promotions, discounts, exchanges, freebies, and freebies. Some restaurants use events, inviting famous influencers. But in reality, these methods are like short-term solutions. Because sometimes when the promotion or event ends, customers may disappear as usual. It is only a short-term solution.

The way to win over customers sustainably is to give more importance to something called Emotional Value. Each shop has a different method for creating Emotional Value. It may be about highlighting the premium quality of the ingredients or creating content in the form of the shop itself to be unique. But if you don’t have any ideas, let’s look at some simple techniques that will make customers choose to come to your shop instead of going to other shops.

• Emotion: Caring Taking care, being concerned, being considerate Some families often have problems when eating together because some people like one thing while others like another. If the restaurant has a variety of menus suitable for family members of all ages, it is a small way of caring for customers that may impress customers without realizing it. For example, there is a green tea menu with a choice of intensity. People who don’t like green tea can choose a diluted level. Adults who like strong tea can choose very strong green tea, allowing the family to spend time together. Or it could be a regular menu that is normally sold, but decorated differently according to special festivals, such as green tea tart. Just change the way you spread the green tea cheese cream, add some flowers and strawberries, and it is suitable to give to an important customer on his or her birthday.

• Emotion: Adventure An exciting experience that allows customers to participate. Create an experience in eating green tea menus themselves that makes customers have fun, film clips, and share them on social media, such as making green tea fondue, matcha strawberry latte that allows customers to pour some ingredients themselves, or matcha affogato that allows customers to pour matcha into the ice cream themselves. Just change the method from normal serving that makes customers go through the steps to letting customers participate more. Customers will feel like they are making the menu themselves and have fun coming to the shop to try something new that is different from other shops.

• Emotion: Certainty Confidence It is normal that sometimes customers look for new restaurants with strange and delicious menus, but sometimes they are afraid and not confident in trying new food, so they tend to choose familiar food instead. Therefore, to create confidence for customers to feel safe and like they are in their Comfort Zone when they come to eat at this restaurant, another important thing besides the Signature menu or best-selling menu that should be told to customers is the consistent taste, cleanliness, and impressive service. Remembering customers in order to welcome customers back each time in the best way is the best.
• Emotion: Scarcity encourages customers to feel the rarity, limited quantity, and specialty of the ingredients used, such as using high-quality ingredients from tea plantations in Uji, Kyoto, and using ingredients in desserts that are rare and expensive in Thailand, but provide a unique taste and novelty unlike any other shop.

• Emotion: Surprise Surprise your customers with free green tea cookies during Christmas and New Year.

Source

https://digjapan.travel/en/blog/id=11002

https://danielfooddiary.com/2019/02/07/nocturneno5/

http://paulstravelpics.blogspot.com/2008/08/savouring-tea-capital-of-japan-uji.html

http://www.tching.com/2012/05/why-the-rising-price-of-tea-in-china-is-not-entirely-bad-news/

http://www.matchaoutlet.com/

https://www.pinterest.com/pin/781093129097456583/

https://colorsoffood.de/matcha-mousse-kuchen/

https://matchaoutlet.com/blogs/recipes/matcha-cheesecake-with-buckwheat-ginger-chocolate-crust

https://kimchimari.com/green-tea-matcha-cookies-omija-dasik/

https://associatedfood.top/cake-salmon-leeks-and-dill/?utm_term=vegan%20dessert%20recipes&utm_campaign=9254176315

Article from: Fuwafuwa

Green tea has become another popular menu for Thai people, especially among those who love Japanese culture. Many shops use green tea powder to make a drink or use it as an ingredient in Western-style desserts such as cakes, pies, tarts, or bread.

But the real foundation of drinking hot green tea is often served with wagashi, small, bite-sized sweets that are intricately decorated in the tea ceremony, which is a traditional Japanese tradition. So wagashi is another idea that cafe owners or people who want to have their own shop can pick up the idea and develop further because it is a sweet that is not yet widespread in Thailand. But anyone who goes to Japan must try it every time. So it is a very interesting idea for cafe owners or those interested in opening a cafe to create a unique identity for the menu in the shop.

Source: http://masoupedujour.tumblr.com/post/3928153619/clover-by-green-piglet

Talking about Wagashi (和菓子/ Wagashi) or Japanese sweets, many people may not be able to imagine what it is??

Wagashi were originally dry sweets made with sugar. At that time, sugar was very rare and was limited to the upper class and selected confectioners. Seasonal sweets began to be invented and used in the tea ceremony during this era.

Dried wagashi, also known as higashi

Source: https://www.flickr.com/photos/lotus-aki/15441310123/

Later, it was modified to use beans, sugar, rice flour, and other types of flour as the main ingredients, and its appearance and taste changed according to the season. For example, in winter, there is a steamed wagashi that is eaten warm, similar to a steamed bun, made from flour mixed with sugar, stuffed with sweet red beans, called manju. There is also a hot red bean dessert that is popularly eaten during the cold weather.

Manju dessert

Source: http://www.flickr.com/photos/bananagranola/2553212708/in/set-72157602396958026

In summer, sweets are often served cold, such as jelly or sweets made from flour, sugar and red beans.

Yo-kang jelly, often served during the summer.

Source : http://500px.com/photo/32742361

Another special and exciting thing about wagashi that is different from other bakeries is the patterns of sweets that are created from nature, such as trees and flowers, according to the changes of the seasons. For example, in autumn, sweets are made into the shape of maple leaves, in summer, they are made into the shape of fans or sunflowers, etc.

Source: https://mochikowagashishop.wixsite.com/wagashi-mochiko

There are many other types of wagashi, such as Dorayaki, Daifuku, Dango Mochi, Namagashi, Monaka, etc. In addition to serving these sweets with tea at the shop, matcha powder can also be used as an ingredient in making sweets. For example, a shop that already has green tea ice cream on the menu can serve it in the form of Monaka, a wafer filled with red beans and mochi, which will add value to the sweets and make them look more delicious and unique from other shops. Or, try using matcha powder to make Yokan jelly, a Japanese-style jelly, and serve it with large candied red beans, which will make it look even more delicious.

Source: http://www.flickr.com/photos/bananagranola/2070637842/in/set-72157602396958026/

https://www.flickr.com/photos/kiri_no_hana/9663383258/

Article from: Fuwafuwa