22 March 2020 - MATCHAZUKI

Green tea and matcha are popular Japanese beverages, made from tea leaves from the same growing areas in Japan. The most obvious difference between “matcha” and “green tea” is the way they are used, as matcha comes in a fine powder form, while green tea usually comes in the form of dried tea leaves. When drinking, brew with hot water and drink only the tea, while filtering out the tea leaves.

The green tea we call matcha is a powdered green tea made by grinding the leaves until fine. When you drink it, mix the powder with hot water, stir well, and drink it whole without filtering out any of the ingredients. The process of transforming green tea leaves into matcha powder requires considerable delicacy. Authentic Japanese green tea is tea that has not undergone a fermentation process. After that, it is kneaded to make the leaves roll up and then dried, giving the tea a green color.

The tea plants used to produce matcha require more complex cultivation and care than other types of tea. Before harvesting, the tea leaves must be covered to prevent direct sunlight from budding. This reduces photosynthesis and slows down the growth of the tea leaves. This stimulates the production of chlorophyll and amino acids, resulting in a deep green color, making it ideal for making matcha. The leaves are ground in a stone mortar that creates minimal heat to preserve their unique flavor and aroma. The leaves are ground into a fine powder, which takes a long time to produce, making matcha more expensive than other types of green tea.

In the past, matcha was the tea used in Japanese tea ceremonies. Today, matcha powder is popularly used to make hot or cold drinks, desserts, or ice cream because matcha has a beautiful, bright green color. Furthermore, the whole tea leaf contains nutritional value, making matcha increasingly popular among health-conscious people. Green tea can be used to make hot or cold drinks, but it is not suitable for making desserts.

Benefits of green tea: The main active ingredients are theanine and catechins.

Theanine is an amino acid found abundantly in green tea. It has a relaxing effect, reduces stress, improves concentration, improves thinking, and promotes sleep quality, leading to deeper, more restful sleep.
Catechins act as antioxidants that bind to free radicals, reduce inflammation, enhance memory, and lower triglycerides, cholesterol, and fat absorption in the intestines and fat accumulation. They also increase energy expenditure. Drinking tea can help reduce obesity and, importantly, reduce the risk of cancer in the body.
Other benefits include helping the body relax and detoxifying the body.

Source

https://www.pinterest.com/pin/631207704000682997/

https://www.pinterest.com/pin/481463016383950342/

https://www.ohhowcivilized.com/what-is-matcha-green-tea/

https://www.tealoftco.com/products/matcha-premium

https://www.finedininglovers.com/stories/tea-tips-teapot-food-design/

Article from: Fuwafuwa

Today’s restaurant business, each restaurant has its own unique identity that attracts customers. Some restaurants use promotions, discounts, exchanges, freebies, and freebies. Some restaurants use events, inviting famous influencers. But in reality, these methods are like short-term solutions. Because sometimes when the promotion or event ends, customers may disappear as usual. It is only a short-term solution.

The way to win over customers sustainably is to give more importance to something called Emotional Value. Each shop has a different method for creating Emotional Value. It may be about highlighting the premium quality of the ingredients or creating content in the form of the shop itself to be unique. But if you don’t have any ideas, let’s look at some simple techniques that will make customers choose to come to your shop instead of going to other shops.

Emotion: Caring Taking care, being concerned, being considerate Some families often have problems when eating together because some people like one thing while others like another. If the restaurant has a variety of menus suitable for family members of all ages, it is a small way of caring for customers that may impress customers without realizing it. For example, there is a green tea menu with a choice of intensity. People who don’t like green tea can choose a diluted level. Adults who like strong tea can choose very strong green tea, allowing the family to spend time together. Or it could be a regular menu that is normally sold, but decorated differently according to special festivals, such as green tea tart. Just change the way you spread the green tea cheese cream, add some flowers and strawberries, and it is suitable to give to an important customer on his or her birthday.

Emotion: Adventure An exciting experience that allows customers to participate. Create an experience in eating green tea menus themselves that makes customers have fun, film clips, and share them on social media, such as making green tea fondue, matcha strawberry latte that allows customers to pour some ingredients themselves, or matcha affogato that allows customers to pour matcha into the ice cream themselves. Just change the method from normal serving that makes customers go through the steps to letting customers participate more. Customers will feel like they are making the menu themselves and have fun coming to the shop to try something new that is different from other shops.

Emotion: Certainty Confidence It is normal that sometimes customers look for new restaurants with strange and delicious menus, but sometimes they are afraid and not confident in trying new food, so they tend to choose familiar food instead. Therefore, to create confidence for customers to feel safe and like they are in their Comfort Zone when they come to eat at this restaurant, another important thing besides the Signature menu or best-selling menu that should be told to customers is the consistent taste, cleanliness, and impressive service. Remembering customers in order to welcome customers back each time in the best way is the best.
Emotion: Scarcity encourages customers to feel the rarity, limited quantity, and specialty of the ingredients used, such as using high-quality ingredients from tea plantations in Uji, Kyoto, and using ingredients in desserts that are rare and expensive in Thailand, but provide a unique taste and novelty unlike any other shop.