16 May 2020 - MATCHAZUKI

Milk tea, whether it’s matcha latte or iced milk tea, is a favorite among many. With its rich tea flavor and smooth milk blended according to the shop’s recipe, tea has become one of the most consumed beverages in the world. In Thailand, we have iced black tea and milk tea, while in Japan, green tea is popular. In Europe, there’s also a tradition of drinking tea with dessert, known as Afternoon tea. In addition to its delicious taste, tea is also rich in nutrients that are very beneficial to the body, as we all know, such as catechins, which are substances that help capture free radicals, and theanine, an amino acid that works in conjunction with nerves. Drinking it will make you feel relaxed, calm, and more mentally clear. To fully benefit from these nutrients, it’s well-known that you should drink it without milk or sugar.

But is mixing tea with milk really bad?

Researchers from the Carit Hospital of the University of Berlin, Germany, discovered that tea’s benefits would be lost if milk was added, because the proteins in milk would inhibit the action of catechins, thus eliminating the benefits of tea in protecting against heart disease. The study compared the health of people who drank warm water, drank tea, and drank tea with milk. It was found that:

“Drinking tea significantly improved blood circulation compared to drinking warm water. However, when milk was added to the tea, the tea’s benefits disappeared immediately.”

But if you really want to drink tea with milk, there is still a debate: “Should you add the tea before or after the milk?”

Some believe that adding milk after brewing allows the drinker to more easily gauge the amount of milk by observing the color change, and also allows the tea maker to choose their preferred temperature.

Of course, some people argue that adding milk before brewing tea better preserves the tea’s temperature and produces a more mellow flavor. This is because the lactose in milk dissolves better when heated slowly. Pouring the tea in afterward allows the milk to thoroughly contact the heat from the tea, which contributes to a more mellow and sweet flavor. Furthermore, good milk should not be heated multiple times. Therefore, if you want to preserve its nutritional value, serving milk at room temperature, with only one contact with the tea, is recommended.

However, not adding milk to tea is considered the best way to drink it. But if you really want to add milk, try switching to tea mixed with almond milk or pistachio milk instead. These two are rich in low calories, vitamin E and vitamin D, just like cow’s milk. Importantly, they do not contain soy, are lactose- and gluten-free, so those allergic to cow’s milk can consume them without worry.

Source: https://www.teacachai.com/pistachio-matcha-latte/

https://www.acozykitchen.com/matcha-iced-latte

https://bonaippetit.com/aip-coconut-milk-matcha-latte/

https://theforkedspoon.com/how-to-make-thai-iced-tea/

Article from: Fuwafuwa

It can be seen that in the past 2-3 years, the business of restaurants, cafes, bakeries, and various types of beverages has grown rapidly, both SMEs, franchises, and even many people who use their free time at home to go into the kitchen, mix and match things and sell them everywhere. No matter what the product is, there are always competitors, especially Japanese-style shops, whether it’s desserts, tea, or restaurants. With the number of shops increasing so much, but the number of consumers remaining the same, it’s inevitable that purchases from some shops that don’t have a distinctive identity will definitely decrease.

Marketing Collaboration or pairing of brands to do projects together, this strategy is a combination of each party’s strengths to create something new and expand the customer base. However, not every case of Marketing Collaboration will be successful, and beginners who are not very good at marketing may not know where to start.

Marketing Collaboration Techniques Start with

1. Set clear goals. You must have clear goals about what kind of customer group you want to increase and what kind of reputation you want the other brand to gain in doing joint marketing activities, such as:

“KitKat X Krispy Kreme” The KitKat chocolate that many people know has joined hands with the popular donuts to release a new Limited Edition product. Although they are both snack businesses, the collaboration between these two brands, which are famous for their delicious donuts and world-famous chocolate wafers, will definitely make snack lovers want to try it at least once.

Or Mister Donut x Calpis, a donut that many people would not have thought could be made into a yogurt drink with Calpis’s unique flavor that looks this delicious.

By pulling together the distinctive ingredients of other brands to create new products that are exciting and delicious, this will attract the customer base of both brands to buy this product.

2. The brand must be compatible and be a brand that customers and business owners like. Compatibility includes working methods, vision, image or goals , whether they go in the same direction or not. Because it will help increase the opportunity to create profits and also exchange new and interesting knowledge with partner brands .

3. We have to work together to create something that customers would never have thought of, like these two brands that don’t seem likely to collaborate. However, Kitkat in Korea still has a creative idea, joining hands with teenage cosmetics to release the KitKat Eye Shadow Palettes in Two “Flavors” series, which makes chocolates have the same colors as the palettes of the girls, helping to create a colorful atmosphere that is not boring.

4. Don’t forget to look at products in the same category . Don’t just look at each other as competitors. We can use some of the strengths of competitors’ shops to help fill in what our shop lacks, becoming good allies. Like during this time, many shops are selling their own special tea drinks. We can take each shop’s tea, which has its own unique flavor and taste, and different nationalities of tea. Some shops may use Thai tea, some shops use Chinese tea, or European tea, but they are different types of tea. It is a new product called the TEA collection, which is quite interesting.

**This image is not a collaboration, it is just an example to make it clearer.**

5. Collaboration does not always have to be between two brands or products. Creating something new from the same brand with artists or chefs from other places that are not part of the shop’s team is also considered a collaboration, such as Mister Donut x Toshi Yoroizuka (a famous Japanese patissier chef) in releasing the Mister Donut 50th anniversary Collection with the best donut menus created by national chefs in the form of donuts that are accessible to people of all ages. It is an experience for many people who want to eat delicious food at an affordable price.