4 January 2021 - MATCHAZUKI

In this era where cafes are popping up a lot, introducing new menus, new promotions, or adding more decorations to the shop may not be enough anymore. Focusing on food business trends is another thing that will help the business continue. Because food trends these days don’t just focus on deliciousness. Especially during this time when Covid has returned to spread again, creating convenience for customers and allowing them to experience quality food and drinks as if they were eating at the shop is a trend that shops need to pay more attention to. Let’s look at 3 main concepts of the food business that will help your tea shop grow despite the Covid situation.

1. Adding an option to order food via an application created by the restaurant itself or via a delivery system. It cannot be denied that in this era, ordering food via online channels has grown very rapidly. Especially the COVID situation that has caused many people to avoid going to restaurants and turn to ordering food via mobile phones instead. With consumer behavior that requires convenience and the trend of providing services in this form that also has many promotions and privileges, bringing tea shops to food delivery platforms such as Grab Food, Food Panda, Gojek, Line Man is definitely still going well. Although there will be some GP losses, some restaurants do not want to join these delivery platforms. But if you consider it carefully, you will find that selling through these delivery channels allows the restaurant to use the ingredients that it already has.

However, for tea shops, they may be worried about the transportation of products to the shop that may spill, make a mess, and may not receive 100% complete products when they arrive to customers. They must eliminate that concern and look for packaging and different ways to serve tea instead, such as using a bottle to hold water and separate tea and ice.

2. Adjust the drink menu, healthy food and be more creative. Food that is more than delicious for this era must be healthy food. And if advanced science is used to create a menu or creativity is added to the menu, as well as presenting it in new and exciting forms, it all creates a new experience for customers. For example, drinking regular green tea, if it is made into a smoothie and some fruits are added to make the green tea taste more unique and healthy, it will attract more female customers. Or cereal yogurt, which is a popular breakfast trend right now, can add green tea flavor to create a unique breakfast for your shop.

However, if it is a drink menu, healthy food, or a very creative menu, it is usually expensive, making few new customers dare to try it. Therefore, if the shop can control the cost to be at a low price, it will make the selling price cheaper and easier to reach the consumer group.

3. 24-hour food business Who would have thought that the 24-hour restaurant model would be possible and that there would actually be customers? However, with the changing consumer behavior today, there are more people living at night, and people who work at night have very few opportunities to eat and drink delicious food and beverages like people who live during the day. In addition, Thai people believe that consuming tea or coffee with caffeine at night will cause insomnia. Therefore, there are very few shops that sell tea or coffee late at night. However, people who live at night still want to drink these beverages. Therefore, the 24-hour food and beverage business model is doing better than expected. It is considered a push for the food business to grow by capturing the lifestyle of people who live at night.

Source

https://www.elle.com/culture/career-politics/a31478025/how-to-help-community-coronavirus-pandemic/

https://weheartit.com/entry/320776028

Article from: Fuwafuwa

It is well known that green tea is a beverage with high nutritional value. However, there are many types of green tea. I believe that many people think that matcha powder is a type of tea that has very few benefits. If you drink tea, you tend to choose to drink tea leaves rather than tea powder. But in reality, matcha powder is just as beneficial to your health. Matcha powder is made from tea leaves that are steamed as quickly as possible to stop the oxidation process. This preserves the amount of catechins in the tea leaves as much as possible. Then, the dried tea leaves from the steaming process are sieved to remove all branches and stems before being ground with a mill made of special stones that are specifically made for grinding matcha.

Originally, Matcha was a valuable and precious drink. In the past, Matcha was reserved for only the Emperor, the royal family, and high-ranking nobles. Although today, drinking Matcha has spread throughout Japan and around the world, the meticulousness in every step remains unchanged. Matcha can only be harvested once a year, by selecting from the most complete tea plantations. When the tea leaves start to sprout, 1 month before harvesting, the entire plantation must be covered with a black cloth, so that the nutrients from the roots are absorbed and stored in the first 3 young leaves. After that, the tea leaf harvesting process must be done by hand by experienced experts only, and only the first 3 complete young leaves must be selected. They must not be contaminated with other parts. The harvesting must be completed before the first light of dawn arrives.

Sencha, although made from the same type of tea tree as matcha, is different in that it is grown outdoors all year round and is not covered with black cloth. Sencha can be harvested four times a year by using scissors to cut the tops of the tea trees, then blown dry, alternating with spinning the tea leaves into spirals until the tea leaves are dry enough to give a strong taste and a good aroma. When drinking sencha, dry tea leaves are put in hot water, wait a while until the tea is the desired dark color, then pour the tea water to drink. The nutritional value of sencha comes from the tea leaves dissolving in water, unlike matcha, which is made from whole ground tea leaves. This type of tea has a special characteristic: it contains a lot of catechins or antioxidants. The catechins in sencha help reduce the absorption of fat and are components that help prevent damage to body cells. For this reason, sencha is one of the most popular teas among health-conscious people.

Regarding the caffeine content of matcha and sencha green tea

Because each type of tea is grown differently, it contains different levels of caffeine. Matcha grown in shady conditions will have more caffeine, but a regular cup of matcha contains around 70 mg of caffeine, which is slightly lower than the same size cup of coffee (depending on the beans used). Sencha, on the other hand, contains between 20-30 mg of caffeine per cup, depending on the quality of the leaves and the length of time allowed to steep. For those who are looking to reduce their caffeine intake, sencha is a better choice, as it contains around 40 mg less caffeine than matcha.

Which green tea has higher antioxidants: matcha or sencha?

Green tea is generally considered one of the healthiest beverages to consume, and both are rich in antioxidants, including:

Polyphenols: Micronutrients believed to aid digestion, aid in weight control and improve conditions including diabetes and cardiovascular disease.

Catechins: These are a type of polyphenol and are the most powerful antioxidants found in green tea, which can help prevent cell damage. Some research reports that catechins have anti-cancer properties.

L-theanine : An amino acid that helps with relaxation and reduces anxiety levels.

Although Sencha tea is known to be a tea that is very rich in antioxidants, is useful in reducing high cholesterol and blood triglyceride levels, and improves blood circulation, it is still considered to have a smaller amount than matcha powder. Because drinking matcha tea from powder means consuming the whole leaves, you get the most nutrients. Drinking Sencha in powder form will allow you to get more nutrients from the leaf form as well.

Sencha also helps reduce the risk of cardiovascular disease. Sencha also contains more vitamin C and vitamin E than matcha powder.

But on the other hand, matcha powder has more vitamin B6 and beta-carotene than sencha tea. As you can see, both types have the same nutritional value, the only difference is the amount received. Therefore, drinking any type of tea is considered healthy.

Source

http://inthemakingbybelen.com

http://www.skinnymetea.com.au

https://www.pinterest.com/pin/405605510171042632/

Article from: Fuwafuwa

Day: January 4, 2021

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