Blogs - MATCHAZUKI

How to take care of your teaware

When it comes to making matcha, the equipment that comes to mind is probably Chasen, a bamboo spoon, Cha-chaku, or Chasen stand. The method of using these equipment can be studied from many websites. However, the correct use of equipment also requires proper storage. Let’s see how each type of tea brewing equipment should be stored.

Start with storing the Chasen or tea brush, the most important tool for making tea. After use, swing it in warm water, focusing on swinging only the part that touches the matcha, do not wash the whole thing. After swinging it for two times, set it aside to dry. If anyone has a Chasen rest, it is recommended to insert it and wait for it to dry. It will be better because this Chasen rest has the advantage of not letting water flow into the handle and it also helps maintain the shape of the Chasen. After the Chasen is dry, store it in a box or in a place with a suitable temperature, not too hot, not too cold, with good air circulation. Most importantly, it must not be too humid or dry. Because if it is too hot or dry, the bamboo will become brittle and break easily. And be careful about humidity or the bamboo will grow mold. As for the ceramic Chasen rest, it helps the Chasen dry quickly and maintains the shape of the bamboo, preventing mold. Just observe carefully if there is a little stain or not. If it is dirty, just wash it and let it dry. Because it is not very dirty. But if it is used for a long time, do not neglect to check if it is still in good condition and suitable for use.

As for the Cha-cha-ku or bamboo spoon, there is a very easy way to store it. After using it to scoop matcha, “do not wash” or “do not let it get wet” at all. Because the Cha-cha-ku is a tool that directly touches matcha. If you wash it, the Cha-cha-ku will have moisture. When you use it to scoop matcha, the moisture will flow to the matcha in the container, causing the matcha to clump together. In addition, washing the Cha-cha-ku too often will cause the bamboo to lose its shape and become old faster. Therefore, it is recommended to use dry tissue paper to gently wipe off the matcha powder. That is enough.

Chawan or tea cup, after use, rinse gently with water. It is not recommended to wash in a dishwasher or dryer. And do not use Scotch-Brite to scrub the cup too hard. Avoid using dishwashing liquid. Should use organic type with mild scent. After washing, it is not recommended to put in high temperature places such as microwave, oven or stove. But the most important point is that Chawan is for brewing matcha tea only. Should not be used to mix with other things. Otherwise, it may smell.

There are some types of equipment that should be washed with hot water before first use and left to dry completely, such as ceramic teapots. After use, it is not recommended to use a dishwasher, dryer or dishwashing soap. For the built-in filter area, squeeze the water out of the spout. Use a toothbrush or toothpick to remove tea leaves stuck in the strainer. After use, always let it dry completely because if stored while still wet, it may cause musty smell or mold.

Source

https://www.worldmarket.com/product/matcha-bowl-and-whisk-tea-gift-sets-set-of-2.do

thediscoverer.com

fitteaandsushi.blogspot.com

Article from: Fuwafuwa

Get to know the teacup, chakin, a cloth for wiping tea cups

The tea ceremony, or Chadou, comes from the words Cha (Cha) meaning “tea” and Dou (Dou) meaning “way”, which together mean “way of tea”. The highest purpose of the tea ceremony is to express the beauty of welcoming visitors, to appreciate the value and beauty of things around us, and to foster friendship between host and guest. The basic equipment for a complete tea ceremony includes:

Kama (Kama) a kettle used for boiling water for tea.
Natsume (Natsume) a jar for matcha powder
Chaire (Chaire) teapot
Chashaku (Chashaku) is a long, pointed spoon made of bamboo. See more at shorturl.at/alIZ1.
Chasen (Chasen) A tool for stirring tea, made of bamboo. See more at shorturl.at/sDGIT or shorturl.at/aqBT2.
Chawan (Chawan) A large tea cup that varies depending on the season.
Chakin (Chakin) a cloth for wiping tea cups
Hishaku (Hishaku) a ladle for scooping water for tea brewing

Matchazuki has introduced you to many types of tea ceremony equipment. This time, we will introduce you to a small cloth called a Tea cloth (茶巾, chakin). Chakin is mostly white linen, but nowadays, it is also made with more patterns. The size varies depending on the use and style, but it is usually a rectangle of about 30.3 x 15.2 cm. The cloth is folded in a specific way and placed in a small container or cylinder called a kintō (巾筒). The chakin is commonly used to wipe chawan, or tea cups, after washing. The way to use the chakin requires that it be folded beautifully for easy and neat use, so that it looks elegant during the tea ceremony.

You can see more folding methods at https://www.youtube.com/watch?v=Uv-wxLKVxuI&ab_channel=KoheiYamamoto

You can see how chakin is used to wipe tea cups (chawan) as shown in the example in the picture above. After folding, it is placed in the tea cup (chawan) before starting the ceremony as shown in the example below. If any shop has a tea ceremony activity in the shop so that customers can really experience the Japanese tea ceremony, don’t forget to bring the chakin cloth as part of the activity.

Source

https://www.facebook.com/MatsuKazeTea/photos/a.563146407056813/3132182870153141/shorturl.at/abqHN

Article from: Fuwafuwa

Matcha Bingsu & Kakigori: Effortless Homemade Indulgence

เชื่อว่าพอเข้าหน้าร้อน ขนมที่ทุกคนต้องนึกถึงคงหนีไม่พ้น น้ำแข็งใส หรือในภาษาญี่ปุ่น ที่เรียกว่า คากิโกริ ซึ่งกล่าวกันว่า การกินน้ำแข็งไสมีมาตั้งแต่สมัยเฮอัน (Heian Period) โดยในสมัยนั้นจะเอาน้ำแข็งก้อนที่ได้จากธรรมชาติมาฝนด้วยมีดและเหล็กจนกลายเป็นเกล็ด แล้วนำมากินคู่กับน้ำหวานจากผลไม้และดอกไม้ ซึ่งลักษณะเด่นของคากิโกริ คือ เกล็ดน้ำแข็งของคากิโกริจะมีความละเอียดนุ่ม ส่วนใหญ่จะไม่มีรสชาติ แต่จะเน้นการเติมนมหรือไซรัปรสชาติต่างๆ เพื่อให้มีความหวานหอมจัดจนทั่ว ด้านบนนิยมเป็นครีมรสชาติต่างๆ ตกแต่งด้วยผลไม้สด หรือเผือกกวน ถั่วกวน ส่วนข้างในก็จะมีไส้ความอร่อยซุกซ่อนอยู่ตามแต่จะครีเอต ราดด้วยซอสรสต่างๆ มาเพิ่มรสชาติ

ส่วนบิงซูของชาวเกาหลีที่ได้รับวัฒนธรรมการกินจากชาวญี่ปุ่น คือ น้ำแข็งไส ที่มีลักษณะเด่นๆ คือ ต้องมี 3 ส่วนผสมหลัก ได้แก่ ถั่วแดง แป้งต๊อก (เค้กข้าวเกาหลีสีขาวเหนียวๆ ) และผงแป้งที่ทำจากถั่วและธัญพืช นับเป็นขนมหวานเย็นเพื่อสุขภาพของชาวเกาหลี บิงซู จะมีลักษณะเป็นเกล็ดน้ำแข็งนุ่มคล้ายปุยหิมะขาวโพลนไม่ต่างกัน อาจจะมีการทำน้ำแข็งให้เป็นรสชาติต่างๆบ้าง รสชาติน้ำแข็งจะมีรสหวานนมอ่อนกว่า เพราะต้องกินกับท็อปปิ้งนานาชนิด ไม่ว่าจะเป็นซอสนมข้น ผลไม้สด ไอศกรีม ชีส ครีมสด ผงแป้งหลากรสชาติ และที่ขาดไม่ได้เลยก็คือ “แป้งต๊อก” ที่ต้องซ่อนอยู่ ร่วมด้วย ส่วนซอสก็มีนมให้ราดด้วยเหมือนกัน หรืออาจจะเป็นน้ำเชื่อมรสต่างๆ น้ำผลไม้ เรื่อยไปจนถึงค็อกเทล

หากจะเทียบกันชัดๆก็คากิโกริดูเรียบง่ายคล้ายกับภูเขาขนาดย่อมที่ซ่อนความอร่อยหอมหวาน ขณะที่บิงซูจะมีความวาไรตี้และไร้แบบแผน นั่นเอง หากใครที่ชอบกินชาเขียว แน่นอนว่าคากิโกริ และบิงซูชาเขียวต้องเป็นอีกหนึ่งเมนูที่อยากลองทำทานเอง วิธีทำแค่เพียง ผสมผงมัทฉะ 1 ช้อนโต๊ะ และน้ำตาล 50 กรัมให้เข้ากันในภาชนะ เทน้ำร้อนตามลงไป 60 ml. และตีให้เข้ากัน เตรียมน้ำแข็งใสที่ปั่นจากเครื่องให้พร้อม และราดมัทฉะไซรัปลงไปได้เลย ตกแต่งได้ตามใจชอบเลย ว่าจะเสิร์ฟคู่กับแป้งต็อกราดนมสไตล์บิงซู หรือถ้าสไตล์ญี่ปุ่นต้องเสิร์ฟคู่ถั่วแดง โมจิ และไอศครีมรสชาเขียว จะเข้ากันดีที่สุด

อีกสูตรที่แนะนำให้ลองเป็นคากิโกริชาเขียวทีรามิสุ ที่ชงชาเขียวลาเต้แบบปกติก่อน แล้วนำไปเทลงแม่พิมพ์น้ำแข็ง แช่จนแข็งดี ผสมครีมมัทฉะทีรามิสุโดยเท ชีสมาสคาโปน 100 กรัม + ผงชาเขียวมัทฉะ 1 ช้อนโต๊ะ + น้ำตาล 1 ช้อนโต๊ะ + ครีมสด 100 มล แล้วใช้ตะกร้อคนให้เข้ากัน หลังจากนั้นนำน้ำแข็งชาเขียวลาเต้ที่ทำไว้ออกมาเข้าเครื่องบดน้ำแข็ง ใส่ชามให้เรียบร้อย จึงค่อยราดด้วยครีมชาเขียวทีรามิสุ ตกแต่งด้วยผงมัทฉะ หรือเสิร์ฟคู่กับผลไม้สดก็อร่อยตัดรสกันได้ดี

ลองทำทานดูที่บ้านแล้วเปลี่ยนท้อปปิ้งที่ทานคู่กับน้ำแข็งไสชาเขียวไปเรื่อยๆ อาจจะเป็นขนมปังบ้าง ไอศครีม โยคัง วาราบิโมจิหรือ ขนมประเภทต่างๆ ก็อาจจะเจอรสชาติใหม่ที่ลงตัว

ที่มา

บทความจาก : Fuwafuwa

Tea & Travel Tea from different countries

Are you bored with having to work from home, drinking the same old beverages, not being able to travel abroad, so the opportunity to learn about each country’s tea culture by yourself has been missed. Today, MATCHAZUKI will take you to get to know the uniqueness, differences and strengths of each country’s tea instead of flying to taste it yourself. Let’s see what the strengths of tea, a universal beverage, are from each country, and what type of tea it is.

Start with Turkish tea , a tea served in a small glass with a sugar cube. Hot tea is a popular drink and can be drunk at any time and on any occasion. Turkish teapots are double-layered kettles with hot water on the bottom and tea leaves and hot water (tea). Place the kettle on the stove, add water to the bottom kettle and dry tea leaves to the top kettle. Do not add hot water yet. Wait until the water in the bottom kettle boils. Pour hot water from the bottom kettle into the top kettle until it covers the tea leaves. Place the top kettle on the bottom kettle. Turn down the heat and continue to brew. The tea brewing method is complete. To pour tea, pour tea from the top halfway into a teacup and add hot water from the bottom kettle. Adjust the strength to your liking. Add sugar cubes and stir until the sugar dissolves. Stir until the spoon and glass clink together to create a delicious tea experience. Turkey has many types of tea leaves, the most popular being black tea, apple tea, and chamomile tea.

Moroccans enjoy a refreshing green tea with mint leaves, which is a famously sweet tea, so don’t forget the sugar, and Moroccan tea is often served with a variety of dried fruits and nuts for dessert.

Kuwaitis love black tea mixed with cardamom and saffron. Tibetan tea is made with milk, yak butter and salt. It has a bitter taste, so it is popular among children, adults and the elderly. It is also a tonic for practitioners. Tibetan tea is usually black tea, pressed into blocks. In areas where yaks are raised, this type of tea is drunk by boiling it with milk. In central and parts of Kham, such as in Gyalthang (Shangri-La), butter is added, a little salt is added and pounded in bamboo tubes, resulting in a unique Tibetan beverage called butter tea. However, in areas where animals are not raised, fresh milk is hard to find, so salt is added to black tea. Interestingly, when Tibetan tea is kept in yak skin for more than ten years, it becomes “fermented tea”, which becomes a health tea. The older this type of tea is, the more valuable and expensive it becomes.

Hong Kong people add condensed milk to their tea and ice, similar to iced tea. However, Taiwanese tea is famous for its tapioca pearls, which originated when Taiwan added large pearls of boiled sugar to tea to enhance both the flavor and the interestingness of drinking tea. It has spread and become famous all over the world, not just in Asia, but even blonde Westerners cannot help but be amazed by the interesting novelty and the incredibly delicious taste of Taiwanese “pearl milk tea.”

American Tea Although Americans do not drink as much tea as the British, because Americans prefer to drink coffee rather than tea, tea plays a significant role in American society. During the period when the United States was a British colony, tea leaves that were to be brought to the United States were subject to taxes, which led to violent protests. This was the issue that led to the declaration of independence of the United States from England. In addition, it can be said that Americans revolutionized the way tea is drunk, which has become popular all over the world until today, namely, tea bags and iced tea. However, Americans still like to drink black tea, just like the British, and usually drink black tea with lemon and sugar. Baking soda is another ingredient that Americans add to make the tea taste smoother.

Pakistani Masala tea, made with spices and cow’s milk butter, is also known as “mixed-spiced tea.” It is mainly made with black tea leaves from the Assam state and is blended with a variety of Indian spices such as cardamom, star anise, coriander seeds, nutmeg and cloves. It was originally used as a medicinal and Ayurvedic drink thousands of years before the British introduced “tea” to the world. Today, Masala Chai is known around the world as a black tea steeped in milk. Westerners have adapted it into a “Tea Latte”, but Pakistani tea must have the sweetness of palm sugar, the richness of fresh milk and the aroma of spices.

As you can see, in addition to the Japanese green tea that everyone is familiar with, other countries also have different tea drinking cultures. The traditional taste of tea that we drink also changes in each country. If the COVID situation is over, I believe that many people will definitely go out to travel and taste tea in different countries.

Source

https://petmaya.com/21-tea-around-the-world-wow

http://theteashelf.com/teas-across-the-world/

http://thewoksoflife.com/2015/08/yuanyang-tea-hong-kong/

https://www.tastesoflizzyt.com/russian-tea/

http://myturkeyfood.blogspot.com/

https://www.flickr.com/photos/61259075@N08/14486900931/

Article from: Fuwafuwa

New Normal: Tea Shop Business During Covid

It is undeniable that the spread of COVID has definitely caused sales of restaurants and beverage shops to decrease during this period. Due to the COVID situation that has changed the way of life, the lifestyle of customers has changed. Although it is still open for dine-in, there are still many limitations. Therefore, the recommendations for adapting the shop to survive should be to adjust the service format as follows:

1. Contactless food ordering system (QR Order) is a food ordering system through scanning QR Code by using the customer’s phone to scan the code that the shop has prepared. The menu will be displayed in the customer’s phone. It is considered a reduction in contact to prevent germs that may occur on the menu. In addition, it also saves the budget for producing new menus every time. Because if it is on the customer’s phone, the shop can add new menus or promotional menus all the time. Just update it in the system, no need to print it again like every time.

2. Contactless Payment With the situation that requires reducing contact and maintaining extra cleanliness, paying without using cash is the best way, whether it is paying via QR code or transferring money via application. Which stores still only accept cash? It’s time to start finding ways to adapt to this current situation.

3. D rive-up or walk-up windows or ordering food at separate Pick up points is another convenient way to meet the needs of hungry people who want to social distance. In our country, we will clearly see this system with KFC or Mc Donald’s. But in the future, we may see a trend of store design that places more distance between customers and employees. For example, in addition to having a specific area for parking, ordering and receiving food, there are also partitions or divided into more proportional ordering rooms for faster food preparation, packing and delivery, and also convenient for delivery staff who come to pick up the food. Some beverage shops, such as Starbucks, have some branches abroad that have started using this system. Therefore, tea shops that have a proportional area can adapt the storefront into a pick-up point for products quickly without having to wait long. Or it may be a system for calling to order and having staff walk out to the side of the road when customers arrive at the store.

4. Food delivery service via Delivery In addition to the delivery staff having to wear masks at all times while working and maintaining a distance of at least 1 meter from customers, what tea shops need to do is think about how to make the drink menu in various applications easy to read, with details for customers to understand what ingredients each drink has and what is special about it. Each category should not be too many, as it will confuse customers and make them not know which menu to choose. And don’t forget to update new special menus or make promotions in the application so that customers feel like they are buying at the store, which will increase excitement for customers.

5. If any shop is still open for service as usual, they should add a queue reservation system for customers, especially small tea shops with only a few seats, to reduce the crowded queue in front of the shop and reduce the spread of germs.

6. The number of bills decreased because the shop has a limited number of customers. How to increase sales per bill is something to consider, especially for some tea shops that focus on selling beverages. The menu in the shop is not very diverse. Increasing sales from customers who come alone can be done in many ways, such as adding a Grab & Go menu that is easy to pick up and sell without having to wait long, or arranging a set menu of tea and beverages at a great value, etc.

7. Open Kitchen The trend of open kitchens shows cleanliness and reduces customer concerns. Making an open kitchen so that customers can see the tea brewing process directly will create a sense of openness, sincerity, and help customers feel confident in the shop. It also shows the interestingness and style of making drinks for the shop.

Source

https://www.behance.net/gallery/53948421/Starbucks-Drive-Thru-(Keele-North)

https://www.pinterest.com/pin/491596115582901369/

Article from: Fuwafuwa

Tea Pairing: A Guide to Flavorful Food Combinations

เป็นที่ทราบกันดีว่า ชาเป็นอีกหนึ่งเครื่องดื่มที่จะช่วยเพิ่มและดึงกลิ่นและรสชาติที่ละเอียดอ่อนของอาหารหลายประเภทออกมาได้ เช่นเดียวกับไวน์ ที่พวกเราจะคุ้นเคยกับกฎพื้นฐานที่ว่า ไวน์แดง จะเสิร์ฟกับอาหารที่มีเนื้อแดง ส่วนไวน์ขาวเสิร์ฟพร้อมกับเนื้อปลาและอาหารมังสวิรัติ ดังนั้นการเรียนรู้ว่า ชาชนิดใดสามารถเติมเต็มรสชาติของอาหารได้บ้าง จึงเป็นศาสตร์ที่คนรักชาควรศึกษาเพิ่มเติมไว้เพื่อช่วยให้รสชาติชาเขียวทำให้เมนูอื่นๆในร้านอร่อยมากยิ่งขึ้นนั่นเอง

ชาแต่ละชนิดก็จับคู่กับอาหารอะไรเพื่อช่วยดึงรสชาติได้แตกต่างกัน เช่น ชาดำที่มีกลิ่นรสที่ strong และค่อนข้างเข้มข้นไปจนถึงขม ซึ่งมีความคล้ายกับความ Full-bodied ของไวน์แดง จับคู่ได้ดีกับอาหารเนื้อแน่น รสชาติหนักๆ พวกเนื้อย่าง (วัว, แกะ) พาสต้าเนื้อแน่นอย่างลาซานญ่า ชาขาวรสชาติเบาๆ ควรจับคู่กับอาหารที่เบามากเช่น ปลาเนื้อขาวเช่น ปลากะพงหรือชีสอ่อน ๆ ส่วนชาอู่หลงจะแตกต่างกันออกไป จะเข้ากันได้ดีกับของหวาน ผลไม้ ชีส และเนื้อสัตว์รมควัน แต่ถ้าเป็นชา Earl Grey จะเหมาะกับผลไม้และขนมหวาน เค้ก และดาร์กช็อกโกแลต

จะเห็นว่า ชา นอกจากจะสามารถเพิ่มรสชาติของอาหารบนจานของคุณได้อย่างแท้จริง ในทางกลับกันการจับคู่ผิดก็อาจจะทำให้อาหารและชามื้อนั้นรสชาติแย่ไปเลยก็มี มาดูกันว่าชาเขียว เหมาะกับการจับคู่กับอาหารชนิดใดบ้าง

อาหารญี่ปุ่นและชาเขียว ถือเป็นส่วนผสมที่ดีต่อสุขภาพและเข้ากันที่สุด

อาหารของญี่ปุ่นที่ประกอบด้วยซา ชิมิ ข้าวปั้น ราเมง อาหรกลุ่มนี้จะเข้ากันได้ดีกับชาเขียว โดยเฉพาะเซนฉะที่มีความสมดุลของความเป็นกรดและความหวานที่เข้ากันได้ดีกับรสชาติของอาหารญี่ปุ่นนั่นเอง

อาหารซีฟู้ด ชาเขียวโดยเฉพาะเซนฉะจะเข้ากันได้ดีกับอาหารทะเล เพราะช่วยเพิ่มรสชาติของกันและกัน ซึ่งส่งผลให้เกิดการผสมผสานที่เป็นเอกลักษณ์ในปากและทิ้งรสขมเล็กน้อยที่ค้างอยู่ในปากซึ่งทำให้ต้องการอาหารซีฟู้ดมากขึ้น
ขนมที่ใช้ช็อคโกแลต ช็อคโกแลตมีโกโก้ซึ่งให้รสขม หรือจะเป็นดาร์กช็อกโกแลตที่มีโกโก้มากกว่าเมื่อเทียบกับช็อคโกแลตอื่นๆ ทำให้มีรสขมอย่างเข้มข้น หากจับคู่กับชาเขียวที่ผสมผลไม้ จะได้รสชาติที่ลงตัวจากความขมของโกโก้และความหวานจากชาเขียว หากต้องการทานช็อคโกแลตประเภทหวานๆ เช่น ช็อกโกแลตนม ชาเขียวก็เป็นคู่ที่ดี เพราะรสขมเล็กน้อยของชาเขียวจะช่วยเพิ่มรสหวานของช็อกโกแลต
ไก่ทอดรสชาติที่ได้จากชาเขียวจะเข้ากันได้ดีกับไก่ทอด เพราะชาเขียวจะช่วยลดอาการปากมันเยิ้มที่ได้จากการกินไก่ทอด
ขนมปังโฮลวีตและชาเขียวเป็นอาหารเพื่อสุขภาพที่ดีเยี่ยมและสามารถทำเป็นอาหารเช้าที่มีคุณค่าทางโภชนาการได้การจับคู่นี้สามารถกระตุ้นการเผาผลาญได้เป็นอย่างดี

จะเห็นว่าชาเขียวเป็นเครื่องดื่มสารพัดประโยชน์ที่สามารถจับคู่กับอาหารได้เกือบทุกชนิด การทานชาแต่ละชนิดกับอาหารแต่ละอย่างจึงมีรสชาติแตกต่างกันไป ทั้งนี้ก็ขึ้นอยู่กับความชอบของแต่ละบุคคลด้วย หากร้านชาไหนที่ไม่มีเมนูของคาวทาานคู่ชาแล้ว ลองดูส่วนผสมอื่นที่มาผสมกับชาเขียวแก้วโปรดของคุณให้ได้รสชาติที่แตกต่างกันออกไป ยิ่งไปกว่านั้นชาเขียวมัทฉะของญี่ปุ่นมักจะมีกลิ่นหอมของแอปเปิ้ลและดอกกุหลาบที่เด่นชัดมากขึ้นเมื่อผสมกับกลิ่นหอมของแตงกวาสีเขียวบางชนิด บางคนผสมกับตะไคร้ ขิง หญ้าฝรั่น แอปเปิ้ล สับปะรด แอปริคอท มะเขือเทศ หรือเหล้ารัม ก็ให้รสชาติที่แตกต่างออกไป เพราะชาเขียวจับคู่กับอะไรก็อร่อย ^^

ที่มา

https://www.teavivre.com/info/how-to-pair-tea-and-food.html

https://www.pinterest.com/pin/100768110397035818/

https://www.letempsduthe.fr

https://www.japanesegreenteain.com

บทความจาก : Fuwafuwa

Add 3 food business ideas to help Chateau continue

In this era where cafes are popping up a lot, introducing new menus, new promotions, or adding more decorations to the shop may not be enough anymore. Focusing on food business trends is another thing that will help the business continue. Because food trends these days don’t just focus on deliciousness. Especially during this time when Covid has returned to spread again, creating convenience for customers and allowing them to experience quality food and drinks as if they were eating at the shop is a trend that shops need to pay more attention to. Let’s look at 3 main concepts of the food business that will help your tea shop grow despite the Covid situation.

1. Adding an option to order food via an application created by the restaurant itself or via a delivery system. It cannot be denied that in this era, ordering food via online channels has grown very rapidly. Especially the COVID situation that has caused many people to avoid going to restaurants and turn to ordering food via mobile phones instead. With consumer behavior that requires convenience and the trend of providing services in this form that also has many promotions and privileges, bringing tea shops to food delivery platforms such as Grab Food, Food Panda, Gojek, Line Man is definitely still going well. Although there will be some GP losses, some restaurants do not want to join these delivery platforms. But if you consider it carefully, you will find that selling through these delivery channels allows the restaurant to use the ingredients that it already has.

However, for tea shops, they may be worried about the transportation of products to the shop that may spill, make a mess, and may not receive 100% complete products when they arrive to customers. They must eliminate that concern and look for packaging and different ways to serve tea instead, such as using a bottle to hold water and separate tea and ice.

2. Adjust the drink menu, healthy food and be more creative. Food that is more than delicious for this era must be healthy food. And if advanced science is used to create a menu or creativity is added to the menu, as well as presenting it in new and exciting forms, it all creates a new experience for customers. For example, drinking regular green tea, if it is made into a smoothie and some fruits are added to make the green tea taste more unique and healthy, it will attract more female customers. Or cereal yogurt, which is a popular breakfast trend right now, can add green tea flavor to create a unique breakfast for your shop.

However, if it is a drink menu, healthy food, or a very creative menu, it is usually expensive, making few new customers dare to try it. Therefore, if the shop can control the cost to be at a low price, it will make the selling price cheaper and easier to reach the consumer group.

3. 24-hour food business Who would have thought that the 24-hour restaurant model would be possible and that there would actually be customers? However, with the changing consumer behavior today, there are more people living at night, and people who work at night have very few opportunities to eat and drink delicious food and beverages like people who live during the day. In addition, Thai people believe that consuming tea or coffee with caffeine at night will cause insomnia. Therefore, there are very few shops that sell tea or coffee late at night. However, people who live at night still want to drink these beverages. Therefore, the 24-hour food and beverage business model is doing better than expected. It is considered a push for the food business to grow by capturing the lifestyle of people who live at night.

Source

https://www.elle.com/culture/career-politics/a31478025/how-to-help-community-coronavirus-pandemic/

https://weheartit.com/entry/320776028

Article from: Fuwafuwa

Nutritional value “Sencha vs Matcha”

It is well known that green tea is a beverage with high nutritional value. However, there are many types of green tea. I believe that many people think that matcha powder is a type of tea that has very few benefits. If you drink tea, you tend to choose to drink tea leaves rather than tea powder. But in reality, matcha powder is just as beneficial to your health. Matcha powder is made from tea leaves that are steamed as quickly as possible to stop the oxidation process. This preserves the amount of catechins in the tea leaves as much as possible. Then, the dried tea leaves from the steaming process are sieved to remove all branches and stems before being ground with a mill made of special stones that are specifically made for grinding matcha.

Originally, Matcha was a valuable and precious drink. In the past, Matcha was reserved for only the Emperor, the royal family, and high-ranking nobles. Although today, drinking Matcha has spread throughout Japan and around the world, the meticulousness in every step remains unchanged. Matcha can only be harvested once a year, by selecting from the most complete tea plantations. When the tea leaves start to sprout, 1 month before harvesting, the entire plantation must be covered with a black cloth, so that the nutrients from the roots are absorbed and stored in the first 3 young leaves. After that, the tea leaf harvesting process must be done by hand by experienced experts only, and only the first 3 complete young leaves must be selected. They must not be contaminated with other parts. The harvesting must be completed before the first light of dawn arrives.

Sencha, although made from the same type of tea tree as matcha, is different in that it is grown outdoors all year round and is not covered with black cloth. Sencha can be harvested four times a year by using scissors to cut the tops of the tea trees, then blown dry, alternating with spinning the tea leaves into spirals until the tea leaves are dry enough to give a strong taste and a good aroma. When drinking sencha, dry tea leaves are put in hot water, wait a while until the tea is the desired dark color, then pour the tea water to drink. The nutritional value of sencha comes from the tea leaves dissolving in water, unlike matcha, which is made from whole ground tea leaves. This type of tea has a special characteristic: it contains a lot of catechins or antioxidants. The catechins in sencha help reduce the absorption of fat and are components that help prevent damage to body cells. For this reason, sencha is one of the most popular teas among health-conscious people.

Regarding the caffeine content of matcha and sencha green tea

Because each type of tea is grown differently, it contains different levels of caffeine. Matcha grown in shady conditions will have more caffeine, but a regular cup of matcha contains around 70 mg of caffeine, which is slightly lower than the same size cup of coffee (depending on the beans used). Sencha, on the other hand, contains between 20-30 mg of caffeine per cup, depending on the quality of the leaves and the length of time allowed to steep. For those who are looking to reduce their caffeine intake, sencha is a better choice, as it contains around 40 mg less caffeine than matcha.

Which green tea has higher antioxidants: matcha or sencha?

Green tea is generally considered one of the healthiest beverages to consume, and both are rich in antioxidants, including:

Polyphenols: Micronutrients believed to aid digestion, aid in weight control and improve conditions including diabetes and cardiovascular disease.

Catechins: These are a type of polyphenol and are the most powerful antioxidants found in green tea, which can help prevent cell damage. Some research reports that catechins have anti-cancer properties.

L-theanine : An amino acid that helps with relaxation and reduces anxiety levels.

Although Sencha tea is known to be a tea that is very rich in antioxidants, is useful in reducing high cholesterol and blood triglyceride levels, and improves blood circulation, it is still considered to have a smaller amount than matcha powder. Because drinking matcha tea from powder means consuming the whole leaves, you get the most nutrients. Drinking Sencha in powder form will allow you to get more nutrients from the leaf form as well.

Sencha also helps reduce the risk of cardiovascular disease. Sencha also contains more vitamin C and vitamin E than matcha powder.

But on the other hand, matcha powder has more vitamin B6 and beta-carotene than sencha tea. As you can see, both types have the same nutritional value, the only difference is the amount received. Therefore, drinking any type of tea is considered healthy.

Source

http://inthemakingbybelen.com

http://www.skinnymetea.com.au

https://www.pinterest.com/pin/405605510171042632/

Article from: Fuwafuwa

Increase sales of tea shops from single customers

These 4 techniques are simple ways to increase sales without customers feeling uncomfortable having tea in the shop alone. It may be because they want peace and quiet, so they choose to come to the tea shop alone. It may be because of the chaotic social conditions that make some groups of people want peace on the weekends. Or because they are single. Or for whatever reason. But when a customer walks into the shop alone, it may cause some shops to worry because they may think that they will not make much purchase. Increasing sales from bills of this group of customers is actually not difficult. Let’s start by suggesting that you try using the following 4 techniques.

1. Recommend snacks and desserts to go with the main tea menu of the shop. During the order taking period, the trend is for the staff to offer snacks and desserts for customers to eat while waiting for their drinks or food that takes a long time to make. The menu that should be recommended should be a menu that helps enhance the taste of the drink, such as offering daifuku, a dessert that does not require cooking time. Just pick it up and serve it, saving time waiting. Eat it with hot green tea, etc. Or try to observe customer behavior. When customers are almost finished eating, come in and offer dessert and drinks. This is an easy way to increase sales per bill, especially for women.

Matcha Order

2. Offer a great value set menu , including savory and sweet dishes and drinks. This is the easiest way to increase the purchase per bill from customers who come alone. This strategy can be used by all ages. Just choose a set menu that covers everything, or just add 10-50 baht and get another menu to eat with it. This will make customers feel complete, finished, and save money in one set. Therefore, offering a set menu is an interesting option because it makes customers feel it’s worth it and they are willing to pay a higher price without feeling uncomfortable. For example, instead of offering a single menu, such as iced green tea soba, add a great value set, served with green tea red bean yokan and a glass of hot tea with a few side dishes to go with the soba. I guarantee that anyone who sees it will feel that it’s worth it. Or try studying how to make customers feel that the tea at the shop is worth the price. Adding ideas can help a lot.

Matcha Order

3. Reduce the amount to allow for a variety of orders. Because the value set may seem like a real value but is too much for some customers, especially women who are afraid of gaining weight if they eat too much. So customers choose to order a single dish instead. Therefore, no matter how much you try to sell or how delicious the menu is, they will only order one dish. An easy solution is to reduce the size of the menu, make a menu only for size S. For example, from a large piece of cake, you can make it a mini size, specify that it is size S, adjust the amount to be less, and then make a value set only for size S people. Because if you only sell a single menu for size S, some customers may feel that it is too little.

Matcha Order

4. Have more Grab & Go products placed in front of the store so that customers who come alone can pick up and buy without feeling embarrassed. The more products that are not too expensive, look beautiful and delicious, or may have a few samplers placed, the easier it is to increase the purchase per bill. However, if the store has enough space, it may be possible to set up a display shelf as a corner for customers to stop by and buy before leaving, which will help increase the purchase per bill, at least a little.

Matcha Order

A very important caution: Some customers who come alone may want peace in the shop and do not want the staff to push their products too much. Especially those who come alone in the bar, it is possible that they want to concentrate on thinking about work or reading a book with a nice drink. Therefore, observing customer behavior is very important in providing service to all customer groups.

Source

https://www.facebook.com/paperandtea/photos/2223036527737529/

Article from: Fuwafuwa

Touch point for tea shop customers by releasing a Limited Collection

Developing or improving customer satisfaction with products or services is essential for every store to take care of customers throughout the process, from before sales, during sales, and after sales. Because focusing on Customer Touchpoint will allow you to see the way to create customer satisfaction at every point to create a good experience for customers. In fact, Customer Touchpoint starts when customers search for tea shops online, advertise, enter the store, and until the end of the sale. The best Touch Point is when we allow customers to experience being a part of our store , anywhere, anytime, not just at the store. That is, releasing Limited Collection Merchandise, our own branded products, which help gradually infiltrate the lifestyle of people in this era, on every occasion, every moment of consumption, whether in-store or outside the store. This is to create business growth opportunities for regular beverage shops in other branches without having to wait for customers to come in and use the service at the store only. For Limited Collection products, if we give the clearest example, we can’t escape “Starbucks”, which can always release products to attract attention no matter what festival it is.

Merchandise Limited Collection

It can be noticed that anyone who is a Starbucks customer will have both a hot beverage cup and a cold beverage cup that they carry with them wherever they go, as well as a cup specifically for use at home, making the brand a part of everyday life and being in almost every moment of daily activities, from morning – commuting to work/school until returning home. Starbucks’ continuous release of new collections is what makes customers want to take part in the festivities.

However, Limited Collection is not limited to just a glass. You can also create patterns on shirts or other notebooks. The product itself also reflects the vision of the shop. For example, a tea shop should release this Limited Collection to reflect the behavior of customers to turn to using “personal glasses” to buy drinks at the shop to preserve the environment. It can also be used to create promotions at the shop.

Limited Collection

The patterns used for this Limited Collection product can be easily done, starting from using a logo or creating another set of graphics specifically for use with this product. Because this Limited Collection product is like a powerful “Silent Salesman”, both in creating Brand Visibility from people holding the glass back and forth or placing it on a table, making the glass a medium or Touch Point that catches the eyes of those who see it.

Limited Collection

Although the core business of tea shops is beverages and food, merchandise is another way to generate income and helps create engagement between the brand and customers. It is another touch point for brand communication. No matter who holds a cup or uses Starbucks items, they will see the logo and brand name that they remember. At the same time, the brand is included in customers “conversations. Especially the Limited Edition collection that is sold only for a certain period of time for fans to collect, it will be talked about and shared. If any shop already has this kind of Limited Collection merchandise, don’t forget to display and arrange the products to make them easy to find and easy to access, like Starbucks itself, which chooses to place them on shelves near the cashier and near the entrance and exit to attract customers” interest in this product from the first glance.

This Merchandise product group is also very useful during the New Year festival because you can buy it as a gift for anyone or you can use it as a gift set to pair with the dessert menu at the shop, making the recipient feel like they are eating at the shop themselves. If anyone doesn’t know what product to create, you can start by collaborating with an Artist first so that customers can get to know you more easily. Then you can choose products according to the season.

Limited Collection

Source

https://www.marketingoops.com

https://www.carousell.sg

https://jw-webmagazine.com/

https://chachanoma-shop.jp/SHOP/0301-1008.html

https://www.facebook.com/paperandtea/photos

Article from: Fuwafuwa

Easy Matcha Snacks idea, carry it with you and you won’t feel hungry

During this long holiday, many people will probably travel to relax in the provinces. But every time you travel, you have to fight through traffic jams, crowds, and sometimes when you get to a restaurant, you still can’t eat because the queue is full. To keep your stomach full, it is recommended to bring a snack or two in your bag. Whenever you are hungry, you can grab one or two and endure it. You don’t have to get so hungry that you get irritated or wait so long that the trip is no fun. Let’s take a look at ideas for Easy snacks in the style of green tea lovers. What interesting menus are there? These are ideas for people who love cooking and are also ideas for tea shops and cafes that focus on selling green tea menus to have Grab&Go snacks where you can pick up and pay without having to wait long.

The first menu, Matcha Granola Bars, a snack that is full of nutritional value. It is not difficult to make. Just take 250 g. of oats + 80 g. of chopped almonds + 40 g. of pumpkin seeds + 50 g. of goji berries, spread them on a baking tray, bake at 170°C for 10 minutes.

After heating 180 g maple syrup and 180 g almond butter at low temperature, melt them together, mix with 1 tbsp matcha powder and the mixture that was previously baked, spread on a tray and put in the refrigerator to set for about 10 minutes, then take out and cut into pieces according to the desired size.

Let’s take a look at the second one that is equally delicious: Cranberry Almond Matcha Macaroons , which puts a twist on the classic traditional coconut macaroons by adding matcha powder, dried cranberries, and almonds. The flavors go well together. Start by adding about 2 ¼ cups of shredded coconut, ¼ cup of sugar, and 2 teaspoons of matcha powder.

Add ⅛ teaspoon salt to a mixing bowl and mix well. Add egg white and almond flavoring and mix well until well combined. Add ½ cup chopped dried cranberries and ¼ cup chopped almonds and use an ice cream scoop to scoop the mixture into scoops. Place on the baking sheet, leaving a little space between the pieces to prevent sticking while baking. Bake at 160 degrees for 24-30 minutes or until the bottom and top of the macarons are golden brown. Remove from oven and let cool on the sheet for about 10 minutes before transferring to a wire rack to cool completely. Done.

Another super easy recipe is Matcha Energy Ball . Place 1 cup almonds, ½ cup chopped dates, 2 tablespoons chia seeds, 1 teaspoon matcha powder, 1 teaspoon vanilla extract and a pinch of salt in a high-speed blender and blend until the ingredients start to stick together. Blend into balls and freeze for at least 30 minutes before enjoying your matcha balls. These will keep in the fridge for up to 1 week.

Another menu that Westerners call Nougat is made from sugar, honey, various nuts and dried fruits that are roasted and stirred until dry, sticky and hard, similar to “taffy” in Thailand. You can add matcha powder to add bitterness to cut the sweet taste and add chewy texture with black sesame seeds.

Another menu that many people would not have thought of is that popcorn can be made with green tea flavor, such as green tea popcorn or almonds, cashews mixed with matcha powder. In Japan, many shops have started to pack nuts of different flavors for sale, expanding the original menu to look more creative. They also pack them into small packages so you can take them with you to eat anywhere.

Source

https://www.mysequinedlife.com/cranberry-almond-matcha-macaroons/

https://www.snixykitchen.com/matcha-black-sesame-nougat-chews/

https://foodaciously.com/recipe/matcha-granola-bars

Article from : Fuwafuwa

Enjoy the cool breeze with warm tea menu ideas.

The cool wind is blowing. Drinking a warm drink will help us feel more relaxed. But the same old green tea menu like Matcha Latte is probably boring for the end of the year when everyone is having fun eating delicious food. Let’s take a look at warm tea menus in the style of matcha lovers. Which menus are worth trying at the shop?

Hot Cinnamon Buttered Matcha A menu that you would not expect to find adding cinnamon powder to green tea is incredibly compatible. Simply add ½ teaspoon of green tea powder + ½ teaspoon of cinnamon powder + 2 teaspoons of butter. Add some sweetness with coconut sugar. Blend 2 teaspoons in 8 ounces of warm water and you have a unique cinnamon-flavored drink to start your morning.

Matcha-Honey Hot Chocolate: Start by heating 2 cups of milk, then add ½ cup of chopped white chocolate. Once the white chocolate has melted, add 1 teaspoon of honey, 1 teaspoon of matcha powder, and 1 teaspoon of salt and mix well. You can add marshmallows as a topping if you like.

Lavender Matcha Latte made by boiling dried lavender in water for about 5 minutes, then scooping out the lavender flowers. Add 2 teaspoons of dried water and 2 teaspoons of matcha powder to the boiled water. Beat the matcha powder until dissolved. After that, add 2 cups of warm milk, stir well, and decorate with a few dried lavender flowers before serving. It’s a drink that has a truly modern Japanese feel.

Another flower tea menu that girls love is Matcha Rose Latte , which replaces lavender with roses, which gives a different aroma. Some people add a little cinnamon powder to the rose green tea before serving.

Earl Grey Matcha Latte, a warm tea menu made from 2 bags of Earl Grey tea, boiled in water for about 5-8 minutes, then add ½ teaspoon of matcha powder + a little cinnamon powder + 1 tablespoon of non-dairy creamer, mix together and you’re done. You’ll get a new style of green tea with an English feel.

Another warm tea menu that uses cocoa powder as the main ingredient to enhance the flavor is the Matcha Cocoa menu, which mixes 1 ½ teaspoons of matcha powder with 1 teaspoon of cocoa powder in 5 teaspoons of water at a temperature of about 70 degrees, beats to mix well, then adds a little salt and 1 teaspoon of maple syrup, a little vanilla flavor, then slowly adds ¾ cup of warm milk, and it’s done. Some people will serve it with whipped cream to create another step of a rich flavor for this glass of cocoa green tea.

There are many other warm menus that use matcha powder to create unique deliciousness, such as Caramel Apple Matcha Latte or Lemon Matcha Latte. Or if anyone likes cold drinks, we recommend trying them out. ^^

Source

https://tealish.com/blogs/blog/caramel-apple-matcha-latte-recipe

https://www.butteredsideupblog.com/

https://foodbymars.com/matcha-rose-latte-dairy-free-refined-sugar-free/

https://awhiskandtwowands.com/matcha-mocha/

https://mylifecookbook.com

https://www.ohhowcivilized.com

Article from: Fuwafuwa