Blogs - MATCHAZUKI

Expand your menu from ideas from creative restaurants

Uji City, a city famous for green tea. Many people have probably heard that the whole city is full of shops selling sweets and drinks made from green tea. Just thinking about it, you can smell the fragrant tea along the way to visit this city. In addition to being famous for its deliciousness and full of ideas for making sweets with a green tea flavor, what’s more interesting is that each shop has a variety of ideas that Thai green tea restaurant and cafe operators should apply to increase their selling points and also to make the most of the green tea powder ingredients available in the shop.

The first shop that we will introduce is Sobadokoro Nagano . This shop makes green tea soba. First, try the soba noodles without dipping them in sauce. You will feel the full aroma of green tea mixed in the noodles. When you dip them in the sauce, you will get a slightly sweet taste. Inari sushi is also special because inside is not rice but regular soba noodles mixed with green tea soba as well.

See the map at https://goo.gl/maps/TdDzEQUNB4CE8vzz5

The next shop we will introduce you to is Matcha Republic , which sells green tea drinks in unique ink bottles. There are both pearl and sakura flavors, which are packaged in bottles to create beautiful layers. Whether you buy them for yourself or as souvenirs, they are unique and stylish. You can forget about the usual matcha latte.

See the map at https://goo.gl/maps/UB6RqZceBngnw3XZ9.

Another shop that looks like a normal butcher shop but has green tea croquettes with a fragrant tea aroma. They are sweet and have a soft texture. They are even more delicious when fried fresh. They are also hard to find. If you pass by there, don’t forget to stop by and try them at Niku no Hariyoshi.

See the map at https://goo.gl/maps/zx8MdGeTdBreQbpr7.

Another interesting shop is Tako Q (蛸Q) which mixes green tea powder with flour and sauce to make green tea takoyaki and green tea gyoza, eaten with green tea powder mixed with a little salt. This is another idea that many people might not have thought of that green tea powder could be used to make snacks. And importantly, in Thailand, green tea powder is almost never used in food. This is another idea that might create a wow factor for your shop.

See the map at https://goo.gl/maps/3dQqrKTm4PJPYLwh7

For any shops that want to add new menus to their shop but don’t know which menu to add, try looking wider than using green tea to make desserts and drinks. Changing the way the green tea menu is served in the shop in the old way will create color and excitement for customers.

Source

https://tabelog.com/kyoto/A2607/A260701/26005936/

https://www.matcha-republic.com/menus

Article from: Fuwafuwa

Is it really bad to mix tea with milk?

Milk tea, whether it’s matcha latte or iced milk tea, is a favorite among many. With its rich tea flavor and smooth milk blended according to the shop’s recipe, tea has become one of the most consumed beverages in the world. In Thailand, we have iced black tea and milk tea, while in Japan, green tea is popular. In Europe, there’s also a tradition of drinking tea with dessert, known as Afternoon tea. In addition to its delicious taste, tea is also rich in nutrients that are very beneficial to the body, as we all know, such as catechins, which are substances that help capture free radicals, and theanine, an amino acid that works in conjunction with nerves. Drinking it will make you feel relaxed, calm, and more mentally clear. To fully benefit from these nutrients, it’s well-known that you should drink it without milk or sugar.

But is mixing tea with milk really bad?

Researchers from the Carit Hospital of the University of Berlin, Germany, discovered that tea’s benefits would be lost if milk was added, because the proteins in milk would inhibit the action of catechins, thus eliminating the benefits of tea in protecting against heart disease. The study compared the health of people who drank warm water, drank tea, and drank tea with milk. It was found that:

“Drinking tea significantly improved blood circulation compared to drinking warm water. However, when milk was added to the tea, the tea’s benefits disappeared immediately.”

But if you really want to drink tea with milk, there is still a debate: “Should you add the tea before or after the milk?”

Some believe that adding milk after brewing allows the drinker to more easily gauge the amount of milk by observing the color change, and also allows the tea maker to choose their preferred temperature.

Of course, some people argue that adding milk before brewing tea better preserves the tea’s temperature and produces a more mellow flavor. This is because the lactose in milk dissolves better when heated slowly. Pouring the tea in afterward allows the milk to thoroughly contact the heat from the tea, which contributes to a more mellow and sweet flavor. Furthermore, good milk should not be heated multiple times. Therefore, if you want to preserve its nutritional value, serving milk at room temperature, with only one contact with the tea, is recommended.

However, not adding milk to tea is considered the best way to drink it. But if you really want to add milk, try switching to tea mixed with almond milk or pistachio milk instead. These two are rich in low calories, vitamin E and vitamin D, just like cow’s milk. Importantly, they do not contain soy, are lactose- and gluten-free, so those allergic to cow’s milk can consume them without worry.

Source: https://www.teacachai.com/pistachio-matcha-latte/

https://www.acozykitchen.com/matcha-iced-latte

https://bonaippetit.com/aip-coconut-milk-matcha-latte/

https://theforkedspoon.com/how-to-make-thai-iced-tea/

Article from: Fuwafuwa

Together we prosper with Marketing Collaboration

It can be seen that in the past 2-3 years, the business of restaurants, cafes, bakeries, and various types of beverages has grown rapidly, both SMEs, franchises, and even many people who use their free time at home to go into the kitchen, mix and match things and sell them everywhere. No matter what the product is, there are always competitors, especially Japanese-style shops, whether it’s desserts, tea, or restaurants. With the number of shops increasing so much, but the number of consumers remaining the same, it’s inevitable that purchases from some shops that don’t have a distinctive identity will definitely decrease.

Marketing Collaboration or pairing of brands to do projects together, this strategy is a combination of each party’s strengths to create something new and expand the customer base. However, not every case of Marketing Collaboration will be successful, and beginners who are not very good at marketing may not know where to start.

Marketing Collaboration Techniques Start with

1. Set clear goals. You must have clear goals about what kind of customer group you want to increase and what kind of reputation you want the other brand to gain in doing joint marketing activities, such as:

“KitKat X Krispy Kreme” The KitKat chocolate that many people know has joined hands with the popular donuts to release a new Limited Edition product. Although they are both snack businesses, the collaboration between these two brands, which are famous for their delicious donuts and world-famous chocolate wafers, will definitely make snack lovers want to try it at least once.

Or Mister Donut x Calpis, a donut that many people would not have thought could be made into a yogurt drink with Calpis’s unique flavor that looks this delicious.

By pulling together the distinctive ingredients of other brands to create new products that are exciting and delicious, this will attract the customer base of both brands to buy this product.

2. The brand must be compatible and be a brand that customers and business owners like. Compatibility includes working methods, vision, image or goals , whether they go in the same direction or not. Because it will help increase the opportunity to create profits and also exchange new and interesting knowledge with partner brands .

3. We have to work together to create something that customers would never have thought of, like these two brands that don’t seem likely to collaborate. However, Kitkat in Korea still has a creative idea, joining hands with teenage cosmetics to release the KitKat Eye Shadow Palettes in Two “Flavors” series, which makes chocolates have the same colors as the palettes of the girls, helping to create a colorful atmosphere that is not boring.

4. Don’t forget to look at products in the same category . Don’t just look at each other as competitors. We can use some of the strengths of competitors’ shops to help fill in what our shop lacks, becoming good allies. Like during this time, many shops are selling their own special tea drinks. We can take each shop’s tea, which has its own unique flavor and taste, and different nationalities of tea. Some shops may use Thai tea, some shops use Chinese tea, or European tea, but they are different types of tea. It is a new product called the TEA collection, which is quite interesting.

**This image is not a collaboration, it is just an example to make it clearer.**

5. Collaboration does not always have to be between two brands or products. Creating something new from the same brand with artists or chefs from other places that are not part of the shop’s team is also considered a collaboration, such as Mister Donut x Toshi Yoroizuka (a famous Japanese patissier chef) in releasing the Mister Donut 50th anniversary Collection with the best donut menus created by national chefs in the form of donuts that are accessible to people of all ages. It is an experience for many people who want to eat delicious food at an affordable price.

Source

https://bit.ly/2YLRvyJ

https://bit.ly/2SR2WBb

https://bit.ly/2LdTWSr

https://allabout-japan.com/en/article/2508/

https://matcha-jp.com/en/9656?type=news

Article from: Fuwafuwa

How to design a menu that will attract customers!!!

Have you ever encountered this problem at the store???

The menu has delicious flavors and is not expensive. Plus, the location is good. But why aren’t customers coming into the shop?
Delivery service is available, but customers have not yet placed an order.
Using quality raw materials imported from the source, but sales did not increase.

One thing that many people may forget to think about is the restaurant’s menu or the pictures we use to make the menu or post on social media. It is like the first window of every restaurant, affecting the customers’ purchasing decisions. Let’s see what kind of menu book design can attract more customers.

1. The words used in the menu must be exciting, such as “Handcrafted,” “Recommended,” “New Arrival,” “Signature Menu.” However, do not use too many because customers may be confused in deciding what to order. For example, in this picture, if you look at it superficially, many people may not be interested. However, if you look closely and see the word NEW in the picture, it will catch your eye and make you want to buy it immediately.

2. Tell the story of that menu. Describe the taste of the dessert, what are the ingredients of the filling, or briefly explain the ingredients. Which menu uses premium ingredients, such as green tea powder imported from Uji Kyoto, a fine tea of Japan? These words help stimulate customers’ interest because they know the origin of the delicious ingredients, which helps them want to order food a lot.

In addition to explaining with text, you can also explain with pictures, such as having a prop on the side as a Japanese teacup, showing the origin of the green tea in this tart, which is Japanese green tea and contains red beans.

3. Colors convey meaning, such as green, which conveys freshness and looks natural, so it should be used in menus that stand out for their freshness and cleanliness. Yellow conveys happiness, so it attracts customers’ attention well. Red stimulates purchases, etc.

4. Choose the highlight menu in the middle of the page because most people look at the middle first before moving their eyes to the top left and top right.

5. Set an attractive price, ending with the number 9, because it makes customers feel that the price is not too expensive (even if it is only 1 baht more).

6. Group similar menu items together to make it easier for customers to compare and decide. For example, there are many flavors of desserts in the shop, but the ones with the same green tea flavor are placed close together, separating the flavors.

7. Choose to use some graphic symbols to replace words or text for easy understanding and not too much TEXT, such as using the symbols of tea leaves, hot, cold, blended drinks instead of the text that must be specified.

8. After filling in the necessary information, don’t forget to leave some space in the image or menu to make the food in the image stand out, easy on the eyes, easy to read, so that customers can make a decision to buy more easily.

Source

https://bit.ly/2xMsTe9

Pinterest.com

https://creative.starbucks.com/voice/

https://www.misterdonut.jp/

https://www.pablo3.com/

Article from: Fuwafuwa

They are both green, but why are they different types of green tea?

Everyone has probably seen green tea that is not green, known as Hojicha tea. But you may have seen tea that is also green, with different levels of intensity. Which is actually a display of flavors with different levels of flavor. What makes green tea different from other types of tea, such as red tea and oolong tea, is the “steaming” of the tea leaves, which helps to remove the green smell while stopping the oxidation process, allowing the tea leaves to retain their green color.

What is known as green tea itself can be divided into 4 main types:

1. Gyokuro (Gyokuro) is a good quality green tea leaf. The leaves are rolled into a spiral, dark green. It is grown by covering the light with a cloth to protect it from the light in the right conditions until it turns green. It is steamed, kneaded, and dried to produce a tea that is not astringent and slightly sweet. The origin of this sweet and mellow taste comes from keeping the tea leaves in the shade before harvesting. This protection from sunlight increases the beneficial theanine (which helps to relax) in the tea leaves, but reduces the catechin, which is the source of the bitter taste in the tea leaves, resulting in tea with a sweet and mellow taste. It has a fragrant smell and the color of Gyokuro tea is a bright green. It is considered a high-class green tea. It is not produced in large quantities and can be harvested in small amounts, so the price is quite expensive. It is mostly used in ceremonies.

2. Matcha (Matcha), the name that many people are most familiar with. This tea is made from Tencha (Tencha), which comes from tea leaves grown in the shade like Gyokuro tea before being carefully ground into powder with stones. It is often used in tea ceremonies because Matcha has a mellow taste. Matcha is divided into many grades, such as for making sweets, drinks, brewing in ceremonies, etc. It can be observed from the color of the matcha, the darker the matcha, the better the quality, and Matcha contains the most nutrients.

3. Sencha (Sencha) Most green tea, or more than 60% of green tea in Japan, does not need to be grown indoors. It is harvested in the first or second period of the year. Once the leaves are picked, they must go through the process of steaming, kneading, and drying, similar to Gyokuro. The taste is rather astringent. Because of the baking, this type of tea has a rather fragrant smell.

4. Bancha (Bancha) is of a lower quality than Sencha because it is harvested in the third or fourth period of the year. It is used for general drinking. It is the remaining tea leaves from the top of the tree. It is obtained from tea leaves that are harvested out of season, such as before the tea tree buds appear.

New or not of standard size, collected through various processes until becoming an affordable tea with a mild taste, yellowish-green color instead of bright green, more astringent than other types of tea, and the unique aroma of tea is not as fragrant as other types.

The deliciousness of each type of tea depends on taste, preparation method, and food eaten with tea. However, all types of green tea contain nutrients that are beneficial to the body in greater or lesser amounts, depending on the type of tea.

Source

6 Different Types of Tea: The Ultimate Guide

http://www.flickr.com/photos/nikosan-artwork/5445104938/in/set-72157625618496145/

Homemade Tea Blends | For Christmas

https://kinarino.jp/cat8/25451

Article from: Fuwafuwa

How do you sprinkle matcha powder on desserts to make them look delicious?

Normally, green tea used in baking can be either leaf or powdered. If using leaf, it must be brewed in hot water and the tea leaves filtered out before use. Therefore, we prefer to use powder because it has a wider range of uses. It can be used dry or brewed and then used in liquid form. Many people who choose to use powder to make desserts still have problems with decorating the desserts not turning out as expected.

Sprinkling matcha powder on the cake and it seeps into the cake is a normal occurrence because the tea powder will absorb moisture and become wet when left for a long time. Therefore, the color may not be smooth.

A little trick for decorating desserts is to sprinkle it on when you’re ready to serve or close to the time you’ll eat it to keep the green color uniform. It’s also recommended to sprinkle it on before you serve it with matcha powder. Leave the cake in the refrigerator without covering it. Let the cake dry for about 2 hours. This will make the matcha powder stick more easily and prevent it from melting and seeping into the surface. Or if you want to decorate the cake with patterns, after removing the cake from the refrigerator, place a sheet of paper over the cake without pressing it down. Then sprinkle the matcha powder through a fine sieve along the lined lines (this step must be done quickly).

However, some people mix matcha powder with a little icing sugar, which helps a bit, as icing sugar contains cornstarch, which helps to retain some moisture. Or, they use matcha powder specifically for sprinkling on top of desserts, but it’s more expensive than regular matcha powder and is available at Japanese bakeries.

For those who don’t have icing sugar, you can grind the sugar until it’s fine and mix in about 3% cornstarch. It will have the same consistency as icing sugar and can be used as a substitute.

Another caution when sprinkling matcha powder on desserts is the color, flavor, and aroma. The darker the matcha powder, the less bitter it will be, indicating well-preserved, high-quality matcha. Lighter greens indicate lower-grade tea leaves, produced from large, sun-exposed green tea leaves. Green tea connoisseurs will know right away which grade of green tea was used in their desserts. Another way to add value to your desserts is to write a short message stating the source of their premium matcha powder. This will significantly increase the value of your desserts, as some people don’t know whether the deep green color is real green tea powder or food coloring.

In addition, tea’s flavor is usually slightly sweet, slightly bitter, and slightly astringent. However, lower-grade teas tend to be more bitter and astringent. Therefore, choosing the right matcha powder to sprinkle on your desserts is another important consideration.

Source

https://bit.ly/2S6UsG2

Tastykitchen.com

http://cookingwithjapanesegreentea.blogspot.com/

https://www.justonecookbook.com/

http://www.landsandflavors.com/vegan-matcha-mousse-cake/

Article from: Fuwafuwa

What kind of ice is best for making drinks?

Have you ever made a drink that tastes great straight, but when you pour ice over it, the flavor isn’t as strong as before? Even though you use a simple calculation method that many shops use, such as filling a 16 oz glass with ice, you need to add 6 oz or 180 ml of the mixed drink according to the recipe to get a drink and ice that fills a 16 oz glass exactly. But you run into another problem. Sometimes, just changing the type of ice used to make a drink changes the flavor. Many people don’t realize that different shapes of ice can incredibly affect the flavor of a drink. Ice is a common ingredient with different properties. Paying attention to small details like this will make your shop unique and impress your customers even more.

Tube ice has holes inside, giving it a lot of surface area. The cubes are clear and without sediment. Many shops tend to buy this type of ice maker to keep in their shop because the advantage is that it stays cool for more than 3-4 hours. Many shops like to use it, but it cools a little slower.

Square ice is a popular type of ice. It has a square shape and melts slower than other types of ice due to its high density. It can maintain a cold temperature for a long time, even in a large container, for several hours. It is also beautiful ice, making drinks look more beautiful and appetizing . It is suitable for drinks that do not want ice to ruin the taste of the drink, such as cocktails, iced coffee, and various types of mixed drinks.

Flake ice is a common shape found in 7-Eleven. It’s small, not too hard, and considered the easiest type of ice to chew. It’s crunchy and fun to chew. It’s ideal for restaurants that want to cool drinks quickly and aren’t buying takeout. This type is more popular because it melts very quickly. Especially in hot weather, the entire glass will melt in less than 30 minutes. Therefore, it’s not commonly used. However, it’s ideal for beverages like soft drinks, syrups, tea, and coffee, especially blended drinks like smoothies, blended cocktails, or shaved ice, as the smooth, soft ice texture makes for a well-rounded drink.

Cup ice has a beautiful, unique shape, sparkling like crystal. It has a definite shape and size because it is produced from standard ice blocks. There is no hole in the middle like regular ice. Therefore, it has a special feature that makes the ice melt slowly without changing the taste of the drink. Plus, the ice cubes are large and thick, shiny and beautiful. Cup ice is popularly used in drinks that look classy, luxurious, and expensive . It is suitable for high-end drinks such as Whisky on the rocks, brandy, or Old Fashioned cocktails.

A popular technique used by some restaurants for making cold drinks like tea and coffee is to try to make the tea and coffee as cold as possible before pouring them over ice. Some restaurants use the method of placing the espresso shot in a bucket of ice. The milk that goes into the drink is kept chilled throughout. This will help the ice melt more slowly when poured over ice.

Another point that beverage vendors should know is whether to add ice before or after pouring the drink. What are the differences ?

If you add ice first and then pour the mixed drink over it, if the drink is hot, it will melt and take the ice with it, making the taste of the glass bland, unless you knock the drink out before pouring as mentioned above (which is usually not done because it is slow and many customers cannot wait).

However, if you add the drink first and then add the ice, this method may cause the drink at the bottom to remain warm, which is often sucked up because the straw is immersed in the bottom, making it feel less refreshing and the ice will float above the drink.

Some shops use the method of adding some ice first, adding the drink, using a long spoon to stir the coffee, stirring quickly for ten seconds, and then adding ice to fill the glass, closing the lid and serving. The result is that the first sip the customer takes will be instantly cold.

Try adjusting it to your restaurant’s recipe for a richer, more delicious taste with your restaurant’s recipe.

Source

https://bit.ly/2VbXVVD

https://bit.ly/2K7Yh9x

www.ohhowcivilized.com

http://www.buzzfeed.com/lucyh3/35-things-you-appreciate-about-america-after-livin-147h?sub=2337227_1274821

Article from: Fuwafuwa

Tips for choosing the best time to drink tea: What is the most beneficial time?

For those who like to drink tea, you might want to know, if you want to drink tea to get the most benefit, what time is the best time to drink it? Because a drink like tea… if drunk at the right time, it will bring the most benefit to the body as well. But if you drink too much, it can also have negative effects. So, what time is the right time to drink it and is it suitable for each person?

It is recommended to drink tea immediately after brewing, hot immediately. It should not be left for more than 2 hours, otherwise the color of the tea will darken and taste astringent because drinking hot brewing will allow the body to benefit more from the nutrients in the tea because tea has a high tannin acid (Tannin). If you drink it when it has an astringent taste, it will affect the stomach and intestines, which will make the absorption of nutrients ineffective, especially the absorption of iron, calcium and magnesium.

Tea also contains important substances such as catechin, a substance that helps trap free radicals, and theanine, an amino acid that works in relation to nerves. Drinking it will make you feel relaxed, calm, and your mind clearer. If you don’t drink it after brewing it hot, and leave the tea to cool, your body will absorb less nutrients.

However, we often hear people recommend consuming beneficial goodness in the morning. But don’t drink green tea in the morning on an empty stomach because green tea contains caffeine, which causes the body to expel water, which can lead to dehydration, dull and lackluster skin, and dizziness. Furthermore, green tea stimulates excessive stomach acid, which can lead to ulcers. It’s best to eat breakfast first and then follow it with a hot cup of green tea.

For those who enjoy exercising, research has shown that drinking green tea at least 30 minutes before exercising will help you feel refreshed and energized, allowing you to exercise longer. Therefore, it’s ideal for those who want to lose weight and burn fat. However, it must be pure green tea, without sugar or milk.

For those who prefer to sip tea instead of water or those with gastritis, it is better to sip mild tea. You should avoid strong tea, as this will increase the secretion of acid, causing irritation in the stomach.

For the general public, it is recommended to drink strong tea 2-3 hours after eating to stimulate the secretion of digestive juices, which will improve the digestion of vitamins. Sipping tea with different strengths will stimulate the secretion of acid to varying degrees, which will prevent stomach problems from becoming more severe and will help with the absorption of nutrients.

For those who want to detox their bodies, a helpful method is to sip lightly brewed green tea throughout the day, sipping it in small amounts. If you drink the entire glass at once, it won’t help flush out toxins, and they’ll be expelled quickly in the form of urine instead.

While there’s no specific time of day for drinking tea, consuming tea that suits your lifestyle and time of day will ensure you get a more complete nutritional experience, be healthier, and feel better.

Source

https://www.topteny.com/top-10-most-expensive-tea-in-the-world/

https://www.poetrysoup.com/poem/green_tea_cleans_your_thoughts_1124642

http://goop.com/the-best-green-lattes-thank-you-very-matcha/

Article from: Fuwafuwa

Japanese green tea cake recipe, suitable for people with sensitive skin!

When talking about the main ingredients for making desserts, many people think of milk, eggs, and butter, which are ingredients with a fragrant and delicious smell. But on the contrary, these ingredients make the body work hard to break them down. Some people may be able to eat them in limited quantities. Moreover, nowadays there are more and more children who are allergic to these foods. Macrobiotic food is another option for this group of people.

Many people may feel that if it is a healthy dessert, 100% fine whole wheat flour must be used to make the dessert. This whole wheat flour is unbleached flour that also contains rice bran. However, this type of cake is often hard and not delicious. In Japan, it is popular to mix cake flour in half of the flour recipe to make the cake soft and fluffy and have the texture of a cake.

This time, we are going to please those who don’t have an oven with a recipe for a soft and fluffy Japanese-style pound cake, which can be made by steaming instead. The pound cake will gradually cook with hot steam, with a soft and moist texture that is smooth on the tongue. The slightly bitter taste of the green tea goes well with the sweet taste of the black beans. Even beginners who are new to baking can do this recipe because all you have to do is beat all the ingredients together well, especially the flour and liquids, which should be mixed together smoothly without stopping. Then pour it into the mold and bake quickly, otherwise the cake will not be soft and fluffy. However, if some steamed cake recipes contain oil and flour, mix the ingredients together until you can’t see any flour grains because if you stir for too long, the cake will not rise as well.

ingredient

1. 100 grams of cake flour

2. Ingredient A

50 grams of fine whole wheat flour
2 teaspoons baking powder
Tensai sugar or brown sugar, 40 grams. This helps to balance the intestines. When consumed, blood sugar levels will be lower than other types.
A pinch of salt

3. Ingredient B

2 teaspoons green tea powder
1 ⅓ tablespoons soy milk

4. Ingredient C

2 tablespoons of corn syrup or baesae is a sweetener that is slowly absorbed by the body, so the body doesn’t have to work as hard.
1 tablespoon maple syrup
1 tablespoon grapeseed oil
100 ml soy milk

5. ¼ cup black beans, boil until cooked and set aside.

method

1. Sift cake flour into a mixing bowl. Add in ingredient A and half of the boiled black beans. Use a hand whisk to mix well and set aside.

2. Pour mixture C into a mixing bowl and use a hand whisk to mix until smooth. Then pour into part 1 and use a rubber spatula to mix until just combined . Do not mix for too long, just until smooth.

3. Mix ingredient B until smooth. Pour into part 2. Mix together quickly because if left for too long, the green tea will clump together, making it difficult to mix all the ingredients together.

4. Pour the mixture into the desired mold or cup. Place the mold on a steamer with boiling water and steam for 30 minutes. When cooked, remove from heat, remove from the pan, and serve. If not eating right away, place on a wire rack to cool completely.

5. After the cake has cooled, wrap the pound cake tightly in clear plastic wrap and refrigerate. It can be kept for up to 3 days. If kept at room temperature, it is recommended to eat within 1-2 days. Or if you want to eat it warm, you can steam the cake again for about 40 seconds after the water boils.

Source

https://cookingwithdog.com/recipe/matcha-mushipan/

www.roof-kitchen.jp

https://www.pinterest.com/pin/654359020846628778/

Article from: Fuwafuwa

Techniques for setting prices to make it easier for customers to enter your store

Many tea shops that use imported tea powder from Japan or use premium grades to make drinks and desserts in the shop may have the problem that the cost is high. How to set the selling price so that it doesn’t feel too expensive for customers and doesn’t make the shop lose money? 5 easy ways to help customers come to the shop more

1. Selling as a set is easier to sell. In addition to being worth it, it also helps stimulate demand to make purchasing decisions easier. For example, normally selling rice menus and desserts separately, but putting them together as a set makes the price of the two items when combined cheaper than the price of buying them separately. Customers will feel like they are eating 2 cheap menus, it is worth it, and it makes the food in the shop sell faster as well, reducing the time it takes for customers to decide on a menu.

Some restaurants may add set menus with high, medium, and low prices to make customers feel like they have options and to make it easier to see which set is worth ordering.

2. Set prices that stand out from other restaurants to attract customers. This also determines your restaurant’s positioning to be different from competitors. There are 3 main formats:

Setting a lower selling price than competitors is a way that many entrepreneurs think will attract customers to the store easily. But in order to set a lower price than competitors, you must not forget to calculate the cost. But if it is a store that focuses on customers with low purchasing power, customers use the price criteria to decide to buy, and the store focuses on sales volume, it is a very good method.
Set a higher selling price than competitors , especially for stores that have customers who want quality and standard service, location, decoration, service, and quality of special, unique ingredients, premium ingredients from overseas, or have a story that tells the value of that product. Setting a higher price than competitors is also possible, for example, Starbucks in Kyoto released a 20th anniversary menu at a high price of 590 yen per cup. But with the service, the special ingredients in this series, and the brand positioning, they can sell at a high price.

Or like a dessert shop in Japan that sells desserts that focus on matcha powder. In Japan, matcha dessert menus are considered to be common. The prices are not set much differently from other shops. But this shop uses the method of adding a drink service as a Drink Bar that allows customers to choose additional drinks for just a small additional fee. This makes customers feel it’s worth it and want to go to this shop more than other shops because there is a Drink Bar for them to choose their own drinks.

Set the selling price equal to that of competitors. Your clear and outstanding strengths, whether they are ingredients, menu items, or small details of service, but if customers feel more satisfied, they will definitely decide to choose your shop. For example, a shop that sells the same green tea, but you are a shop that uses tea powder from Uji, Kyoto, a city famous for being a source of high-quality tea, will make customers feel as if they are drinking tea from Japan.

3. Have a starting menu with an affordable price that customers feel they can afford to pay to attract customers to the store first, such as selling green tea pudding, a dessert that uses few ingredients, is easy to make, and is arranged in front of the store for easy buying and selling. Because tea contains milk and cannot be stored for a long time, the price should not be set too high. When attracting customers to the store, it also creates a memory that it is a store that does not focus on selling expensive items. However, you can still make more profit by selling other menus of the store, such as a drink menu or arranging other bakery items of the store at a higher price. Or use the form of adding something special to the starting menu by paying a few baht more and buying other menus at a cheaper price.

For example, a confectionery store in Japan has a spring menu featuring chestnuts and seasonal fruits, but it is priced at 430 yen, which is quite high. Therefore, it has other menus starting at just over 200 yen, which is a way to attract customers to the store first.

However, in the current situation where the delivery system is gaining popularity , a caution is to set the selling price in the delivery system that requires additional GP payment. The cost must be calculated carefully to see if the price previously sold in the store can still be sold at the same price when transferred to the Delivery Platform. Because there is a risk that after deducting GP, there may be a loss. Selecting the menu and setting the price for the delivery system is another matter that cannot be overlooked. By standard, the cost of each menu should not exceed 30% of the selling price. But if it really has to exceed, there should be some menus in the store that cost less than 30% to average out.

Source

http://www.skylark.co.jp/jonathan/menu/dessert.html

https://matcha-jp.com

http://www.komeda.co.jp/

Article from: Fuwafuwa

Precautions for drinking tea that many people may not know

Many people already know that drinking tea has many benefits, but few people know that drinking too much tea can have quite a negative effect on the body.

1. Drinking tea, whether hot or cold, should not be flavored with fresh milk, condensed milk or powdered milk because the protein in the milk will bind with the important substances in the tea, destroying the effectiveness of the active substances that are beneficial to the body. The way to drink green tea to benefit health is to drink the tea alone, without adding flavorings. In addition to getting complete nutrients, you will also not get fat from added sugar.

2. Tea leaves also contain a fairly high amount of fluoride , higher than the amount in tap water. If you drink too much, it will accumulate, causing kidney failure, colon cancer, osteoporosis (Osteofluorosis), joint disease and other bone-related diseases. It also causes teeth to become yellow. Your white smile will disappear. However, those who don’t drink much probably don’t need to worry.

3. Avoid teas containing comfrey, which contains pyrrolizidine alkaloids that can be harmful to the liver. In some countries , comfrey is banned altogether.

4. Oxalate in tea is found in small quantities. However, if people who drink tea excessively and drink it frequently, oxalate can accumulate in the body, which can damage the kidneys.

5. Tea leaves contain a high amount of caffeine , possibly higher than in coffee beans. However, when drinking tea, the tannins from tea reduce the absorption of caffeine into the body, making the stimulation of the heart and brain less than that of coffee. Caffeine, however, affects sleep just like coffee, so it should not be drunk within three hours before going to bed.

6. Tannin found in green tea is a substance that causes constipation because this substance acts to inhibit the absorption of many important nutrients, such as protein, iron, and folic acid. Therefore, to prevent constipation, it is recommended that you drink green tea in moderation. You should not drink more than 5 glasses per day, along with drinking plenty of water and eating foods high in fiber. This will help adjust the digestive system to work more smoothly. Therefore, there is often advice not to let children drink tea, whether it is cold green tea or hot tea, because it will cause the body to lack nutrients.

7. Catechins in tea are almost completely destroyed by heat, leaving only the aroma and taste. If you want to drink hot tea, you should drink strong tea, just like the Chinese who like to brew strong Chinese tea in small tea cups, similar to drinking espresso coffee. The concentration of tea leaves will result in a concentrated amount of catechins. And even though some of these substances will break down when exposed to heat from hot water, there will still be some left that are beneficial to health.

No matter if it is green tea or any other type of tea, it is better to drink it in the right amount and time to nourish the body rather than drinking too much ^^

Source

https://bit.ly/3a3MFi2

https://www.ful-filled.com/2018/01/23/all-about-matcha/

https://health.mthai.com/howto/health-care/12777.html

https://mommypotamus.com/comfrey/

Article from: Fuwafuwa

Do you know what kind of water to use to make green tea?

We usually steep tea leaves in hot water for a long time, then pour it out when we want to drink it. This familiarity sometimes prevents us from getting the true taste of the tea. Brewing each type of tea does not differ much from the basic principles, but there are subtleties that help to achieve the true delicious taste and benefits of tea.

Different types of tea leaves contain different amounts of nutrients, depending on how they are produced. These nutrients determine the “taste” of the tea. For example, teas rich in amino acids will have a well-rounded flavor, while teas rich in catechins will have astringent and bitter flavors.

Beyond the type of tea, the water used for brewing tea might not seem to be of much importance to many, preferring to focus on selecting high-quality tea powder and leaves. However, the truth is that the type of water used for brewing delicious tea also plays an important role in the flavor and aroma of the tea. This is because, in addition to varying amounts of nutrients, tea also dissolves at different temperatures.

For example, green tea is unfermented tea . If brewed with boiling water at 100 degrees Celsius, the leaves will wilt and excrete a large amount of catechins, resulting in a bitter taste. The aftertaste is reduced when drinking, as green tea contains a high amount of amino acids. To achieve the best tea flavor, the amino acids must be extracted while also being careful not to release catechins, which are bitter and astringent substances. Therefore, water must be used at a temperature between 50 and 60 degrees Celsius. Amino acids begin to dissolve in water at temperatures above 50 degrees Celsius, while catechins dissolve at temperatures above 60 degrees Celsius. To put it simply, green tea must be brewed with hot water below 100 degrees Celsius. However, for matcha and sencha, only 85 degrees Celsius is sufficient.

Furthermore, in Europe, bottled water is often used to brew tea, rather than mineral water, as the minerals in mineral water can overpower the flavor of the tea, preventing the true taste. However, in Asia, mineral water is more suitable for brewing tea.

If you’re really trying to brew tea for its flavor, you shouldn’t use tap water, even if it’s drinkable. Tap water can have an unpleasant odor, and using it to brew tea can ruin the tea’s flavor.

Source

https://www.morimatea.com/

https://bestceramics.cn/products/chinese-landscape-painting-stoves

Article: Fuwafuwa